16 Jul 2014
Google Glass signals start of my always-on, real-time adventures
The future of 1 to 1 marketing? Richard Norton, Associate Creative Director, Indicia gets set to test drive Google Glass.14 Jul 2014
Can technology desensitise marketers?
Today’s marketers look at visits, impressions, opens, clicks, mail-outs, conversions, abandon rates, bounce rates, average order value, total lifetime value – but are we blinded by the numbers and what they represent?
10 Jul 2014
What gives with the DMAâs new website?
As some of you may know, we’ve been toiling away for the past few months forging a new DMA website out of cutting-edge web technologies and the tears of developers. Testing emails have gone out, feedback has been gratefully received, and we are slowly honing in on a finished product.
09 Jul 2014
4 ways to boost your campaign results
Data can tell you what makes your customers respond to your marketing campaigns, whether it’s delivered by email, direct mail, or even telemarketing. Why do so many people think marketing data analysis only works for online?03 Jul 2014
Brands â think before you jump on the World Cup RTM bandwagon
We’ve seen a plethora of brands jump on the real-time marketing (RTM) bandwagon this summer already – fuelled by string of cultural and sporting events. The World Cup has a lot to answer for!01 Jul 2014
Infographic - Mobile push notifications
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to mobile push notifications from mobile applications of brands, what the barriers were when it came to interacting and responding back to those notifications and which notifications...
01 Jul 2014
What texts from Snoop Dogg and mum taught me about SMS marketing
Clever, devious or downright rude? Just how intrusive are branded text messages? “It can be quite invasive getting a sales SMS”, came the response of an audience member at a talk, when a senior figure of the Telephonica team suggested that SMS had a rightful place in marketing strategy.24 Jun 2014
4 ways to enhance the print to mobile path to purchase
Last week, wearing my mobile marketing expert hat, I spoke to a group at the DMA mobilising print event. Some of you may know that I’m also MD at YooZap, a mobile technology partner of Fireworx. The subject of the DMA event was the use of mobile and traditional print in the path to purchase. Via...
24 Jun 2014