15 Aug 2014
Where does social media sit in organisations?
It’s one of the original social media debates, but the question of which department ‘owns’ social media is one which few organisations have yet to completely resolve.14 Aug 2014
Bad data holding back UK businesses
86% of UK businesses think their data might be inaccurate in some way. Georgina Adamson of Experian discusses the findings of their 2014 data quality research.
13 Aug 2014
Channel 4 Dispatches a lesson in responsible marketing
Channel 4’s Dispatches documentary How to Stop Your Nuisance Calls highlights the importance of responsible marketing for UK charities.
12 Aug 2014
Top challenges for marketers: a consistent customer experience
The 3 prerequisites for a consistent customer experience that come way before you start looking at touch points, from Lexden Group's Christopher Brooks._53df393311064_5614e3762fe33-2.jpg)
07 Aug 2014
HMRC clarifies rules on VAT exemptions
In a letter to the DMA, HMRC states that all postage costs in advertising mail is subject to VAT charges. This is of particular relevance to businesses that cannot reclaim tax, such as financial services brands, charities and government.
06 Aug 2014
Making sense of proximity marketing
Watch this video of Mark Brill, Chair of the DMA Mobile & Connected Marketing Council giving his four top tips for brands looking to venture into the world of proximity marketing.
05 Aug 2014
Brands need to compete on customer experience not price
Would your brand pass an end-to-end test on customer experience? The challenge facing many retail brands today is how to create an online customer experience that's more like the one offered in a physical store.
04 Aug 2014
Awesome adventures in Google Glass: episode 2
What happened when Richard Norton, Associate Creative Director, Indicia took an entire train trip wearing Google Glass? He observes the response of his fellow passengers, from the paranoid and puzzled to the tech-obssessed with a severe case of gadget envy.
01 Aug 2014