07 Aug 2015
The ICO is reviewing its direct marketing guidance and wants your opinion
It’s been two years since the direct marketing guidance was updated.
06 Aug 2015
Dave Trott: marketers are "hypnotised by complexity"
When King Henry VIII wrote Greensleves 500 years ago. "Where was Facebook?" asks our copywriters' copywriter, Dave Trott (although he claims not to be a copywriter at all). Read on to find out what this means for marketers today
06 Aug 2015
The Private Life of Mail: Measuring advertising mail
The third blog in our series, looks at measuring the effectiveness of campaigns and why this is an essential part of the marketing process.
05 Aug 2015
The Private Life of Mail: Choosing your media channels
The second of our series of blogs on media planning advice focuses on choosing the right media channels.
04 Aug 2015
The Private Life of Mail: Media Planning advice
Since the publication of the Royal Mail’s Private Life of Mail research, it’s shown that mail needs re-evaluation. In this four part blog series by Mike Colling of MC&co will cover the key things that media planners need to consider when planning mail into their campaigns.
04 Aug 2015
How is Big Data changing the world?
Take the Global DMA Survey. Once complete, you can see how your work performs against the rest of the world in this international benchmark
01 Aug 2015
Schuh @ Lovebox; foot for thought!
I was excited for my maiden Lovebox festival with the Brand Activation Council. I felt like a mystery shopper, an old mystery shopper given that fellow festival goers all looked about 12! Although getting asked for ID on entry did soften that particular blow.
31 Jul 2015
Anyone heard about LoveBox?
Victoria Park in London plays host to the LoveBox festival for two days in July. I took a look at how LoveBox engaged with potential punters in the lead up to the event weekend.
30 Jul 2015
Data protection high priests weigh in on the trilogue negotiations
The European Data Protection Board has offered its advice for what is needed in the regulation.