Data protection high priests weigh in on the trilogue negotiations | DMA

Filter By

Show All

Connect to


Data protection high priests weigh in on the trilogue negotiations


Pictured: EDPB head Giovanni Buttarelli

The European Data Protection Board (EDPB) has offered its advice on what would make the Data Protection Regulation work best. The EDPB is an independent organisation responsible for ensuring EU institutions have good data protection policies, and to promote good data protection and privacy practices across Europe.

The EDPB’s advice boils down to three main objectives, but steers clear of making prescriptive demands on the minutiae of the regulation.

Firstly, the EDPB recognise that trilogue can lead to weakening of positions as negotiators attempt to secure a deal but the EDPB are firm that this must not lead to a weakening of rights for EU citizens, which is the first objective.

Secondly, the regulation should focus on what is actually achievable. This echoes the view of the UK Information Commissioner, Christopher Graham, who in a recent speech asked that European legislators only pass regulation that national data protection authorities are able to enforce. In essence, if you won’t give data protection authorities the resources to enforce then don’t pass the legislation. On this point the EDPB said, “micromanagement of business processes risks becoming outdated in the future."

Lastly Giovanni Buttarelli, head of the EDPB, said that regulation must work for at least the next generation. The regulation must be sustainable as new technological developments are made. Based on the directive the regulation should last until at least the 2030’s.

Remarking on this Buttarelli said, “Long before this time, data-driven technologies can be expected to have converged with AI, natural language processing and biometric systems, empowering applications with machine-learning ability for advanced intelligence”.

To summarise, the regulation should not only cater for greater rights for consumers but be future proof and not inhibit the innovative use of new technological developments in the future.

If you would like to learn more about the Data Protection Regulation then visit the DMA toolkit.

Hear more from the DMA

Please login to comment.


Related Articles

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.


The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.


The telecommunications sector grapples with a pressing issue: customer data silos.

iStock-1180187740 600x400.jpg