How is Big Data changing the world? | DMA

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How is Big Data changing the world?


Take the Global DMA Survey. Once complete, you can see how your work performs against the rest of the world in this international benchmark

We know data is important, actually crucial, for the one-to-one industry to get the right message to the right person at the right time.

But we tend to look at ourselves. It's no bad thing - the UK leads the world in so many ways and we have a vibrant and exciting industry. But we can learn from the rest of the world too.

How does our one-to-one industry stack-up against the rest of the world?

The international network of one-to-one marketing associations, the Global DMA, has launched its annual survey. Take part and we'll share the results with you, which will include insights from 20 markets including Argentina, Hungary, India, Chile, and more.

Other markets will do things differently, and these differences can help inform what you do. This year we are asking about media preferences and macroeconomic conditions.

Last year the results showed that 80% of organisations viewed data as critical to business. To see the survey findings from last year, click here.

What's changed since then? Well that's where they need your help.

You’ll get a free copy of the report when it's published later this year. This will help you understand international markets better and show how you stack-up against the rest of the world.

To take part in the survey, click here.

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