02 Dec 2015
Proximity London and UM London take DMA Grand Prix for The Economist
Proximity London and UM London took the DMA Awards Grand Prix last night for their 'Raising Eyebrows and Subscriptions' campaign for The Economist
01 Dec 2015
Social Media Measurement
There are many ways to monitor how your social activity performs against your goals. To navigate the myriad of metrics available to you, use your customer journey as a framework to measure performance at the points that matter to your campaign.
01 Dec 2015
Data Protection Regulation nears completion, takes a balanced approach
Negotiators are confident that political agreement will be reached by the end of this year
27 Nov 2015
The Global Review of Data-Driven Marketing and Advertising (DDMA)
3,000 experienced marketing and advertising practitioners - spanning 17 global markets - give their views on the state of DDMA.
26 Nov 2015
Autumn Statement and Spending Review: key announcements
Yesterday the Chancellor set out the Spending Review and Autumn Statement to Parliament.
25 Nov 2015
Tableau: measure your marketing
Learn how to deal with Big Data sets and get an extended trail of Tableau's Desktop software to the end of 2015, presented by Louis Archer, senior marketing specialist UK and Ireland, Tableau Software
24 Nov 2015
Wearable tech and its influence on social media
At this month’s social media council meeting, innovation talk centred around the rapid growth of the wearable tech market and its impact on social channels.
24 Nov 2015
A Christmas feast (of ads)
It's not even December, but the Christmas ads are flowing. And it's already a vintage year. Yes really. Take a look at some of these Christmas crackers (sorry), and enjoy them before a dose of #humbug sets in
24 Nov 2015
Member ContentThree reasons you should look again at your email campaigns
New research from the DMA and dotmailer shows that if consumers choose not to take the click in your emails (and they often don't) then three things need to happen