DMA - Data & Marketing Association

08 Jun 2023

Royal Mail Marketreach unveils study discovering the 'Circular Advantage Of Mail'

We know mail is effective at driving a 95% engagement rate, but how does it measure up environmentally? New research commissioned by Marketreach has produced a full carbon Life Cycle Assessment (LCA) of Mail.

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Email Council

Data & Marketing Associations
DMA Council

01 Jun 2023

Consumer Email Tracker Series: What's In Your Junk Folder?

Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the first in a series of four.

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Print Council

Data & Marketing Associations
DMA Council

30 May 2023

Creative Effectiveness in Door Drops: May 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Neal Dodd, Managing Director at The Letterbox Consultancy, deep dives into a recent Door Drop from Papa Johns.

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30 May 2023

Virtual: DMA Awards 2022 Showcase - Best in the West

The 2022 DMA Awards were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out alongside Armadillo, Campfire Agency, and Havas CX helia in this recorded showcase.

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29 May 2023

Value of Measurement Report

Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being asked to do more with less, but they are being asked to do so in an environment in which generating short-term response from consumers through direct / performance / activation marketing efforts is...

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26 May 2023

Virtual: Fundraising Forum - Discover the Future of Digital Marketing

How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA, Toybox and Zenith Media UK at the Fundraising Working Forum.