23 Nov 2023
Creative Effectiveness in Door Drops: November 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Nick Brown, Sales Director at Newsquest, dives into a recent Door Drop from a local business selling firewood.
16 Nov 2023
Retail Marketing Effectiveness 2023 report
While the overall cross-sector picture of marketing effectiveness has remained muted in the past year, retail marketers have bucked the trend by recording a six-year high — but just how did they do it?.png)
09 Nov 2023
What our judges saw: Results
Media Council and Customer Engagement Committee members reflect on the work they saw at the DMA Awards Judging 2023 in a variety of categories, singling out the themes that struck them, and the measures that mattered.
07 Nov 2023
Fundraising Forum - Keep your charity direct mail compliant
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA and other industry experts at the Fundraising Forum.
03 Nov 2023
Pinterest: Emotion's key role in marketing effectiveness with Pinterest
Good measurement is hard to come by. The DMA's Effectiveness Databank shows that all too often marketers are failing to measure the metrics that matter. The power of creativity is increasingly being forgotten about, particularly in the performance marketing space.
02 Nov 2023
What our judges saw: Creativity
Creative Committee members reflect on the work they saw at the DMA Awards Judging 2023 in a variety of categories, singling out the themes that struck them and takeaways from what makes the DMA Awards rewardingly hard to win.
01 Nov 2023
Marketreach: Discover the Power of Direct Mail
95% of direct mail is engaged with, making it the go-to channel for connecting with your audience. But why is mail such an effective medium when compared to other channels? Find out alongside Marketreach, JICMAIL, Paperplanes and Worldwide Cancer Research.
31 Oct 2023
DMA calls on UK to become a 'pioneer of responsible AI innovation'
Government urged to prioritise the development of industry ethical frameworks to boost business confidence and make the UK a global pioneer in responsible AI innovation - ahead of the inaugural UK AI Safety Summit