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What our judges saw: Strategy

B2B Council members reflect on the work they saw at the DMA Awards Judging 2023 in a variety of categories, singling out the themes that struck them and takeaways from what makes the DMA Awards rewardingly hard to win.
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Creative Effectiveness in Door Drops: October 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Neal Dodd, Managing Director at The Letterbox Consultancy, deep dives into a recent Door Drop from Paradise Wildlife Park.
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UK SMEs support pending reforms to UK data privacy laws

The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation
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Virtual: Legal Update - Keep Current and Compliant

How can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA, The Department for Science, Innovation and Technology (DSIT), and other industry leaders at our Legal Update.
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Government-funded Skills Bootcamps are helping to cure marketers' imposter syndrome

Government-funded training is offering numerous benefits to the marketing industry’s talent while reducing industry skills shortages.
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What our judges are looking for

We have asked members of the Customer Data Council and Value of Data Committee to join us in writing a three-part series to let you know about what they look for when they are judging, their experience of judging this year’s awards, and what made the award winners stand out in their categories.
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Preparing your email marketing for DPDI and continually-changing data laws

The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the...
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Strategies for Boosting Engagement and Reducing Unsubscribes

This is the first in a four-part series where members of the Email Council's Research Hub dive into the statistics of the Email Benchmarking Report 2023. This article looks at unsubscribe and bounce rates.
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Regulation Hub Update - Summer 2023

The latest regulation and compliance news for contact centres from the DMA Contact Centre Council’s Regulation Hub.
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