29 Jun 2018
Email Marketing Industry Census: Hot topics and challenges
Marketing automation and personalisation still keep marketers up at night but there are new bed bugs ready to bite.
29 Jun 2018
Gareth Southgate's waistcoat
A big win for civil partnership, appropriate behaviour in the workplace and who would win in a race between a man and horse. The week goneby, as told by DMA writing manager, Rosanne Stewart.
29 Jun 2018
timeTo - Code of conduct
Time to change things for the better. The DMA are in full support of the new #timeTo code of conduct, launched in response to an industry-wide report on sexual harassment in the UK advertising and marketing.
28 Jun 2018
Senzing: Get up to date with subject access requests
Join Senzing, IBM and the DMA Contact Centre Council for a session to get you up to speed on handling your subject access requests post GDPR.
28 Jun 2018
Student Marketing Competition Finalists Announced
After a rigorous judging process the three finalists for this year’s Student Marketing Competition sponsored by Royal Mail, have been selected.
27 Jun 2018
Email: Still the brightest star in the marketing sky
Econsultancy and Adestra have published the 12th annual Email Marketing Industry Census. The report takes an in-depth look at email practices and covers key topics such as marketing innovation and predictive analytics.
27 Jun 2018
Owning the subject
Email subject lines are an integral but frustrating element of every copywriter’s life. Here’s how to keep your content fresh and your open rates high.
26 Jun 2018
World Cup marketing campaigns 2018
The World Cup might arguably be the world’s greatest stage for sporting rivalries, but it’s also the perfect occasion for brands to show us what they’ve got.
26 Jun 2018
Industry Issues: Are we attracting enough talent to the marketing industry?
Our new mini-series discusses a range of issues facing the marketing industry. Our first instalment looks at a number of factors that are creating a barrier between aspiring marketers and prospective employers. Kate Burnett, MD of DMA Talent, explains what the industry can do to help.