DMA - Data & Marketing Association

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Brexit Data Transfers Issue Gaining National Attention

On Sunday, the Guardian’s political editor outlined potential dangers for data flows.
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OneTrust Webinar: CNIL Cookie Requirements

CNIL Cookie Requirements: What it Means for You
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OneTrust Webinar: Policy and Disclosure Management

Policy and Disclosure Management: Getting Ready for the CCPA, on 3 September
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Member Content

Outbound Telemarketing Campaigns Guide

The Contact Centre Council’s guide to producing top-notch outbound telemarketing campaigns
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Is the Digital Services Tax Dead in the Water?

The proposed taxes on social media behemoths face strong US opposition at the G7 this weekend.
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Exploring the Journey into B2B

Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Career Adventure?
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Seven Irrational Opportunities

Welcome to the second article of our mini-series dedicated to Behavioural economics. Today we’ll present a brilliant round-up of inspirational ideas, from The Behaviours Agency.
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Direct Line confirmed as sponsors of DMA Breakthrough Award 2019

We’re delighted to announce Direct Line will be sponsoring the DMA Breakthrough Award for the second year in a row.
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Future Marketing in a Fake World

How will data affect future marketing campaigns? How much emphasis do you put on reports from this data? And more importantly have you asked yourself how much of your marketing is based on bot activity? How do you identify human or fake interaction?
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