18 Jan 2021
DMA Insight: Education and Leadership Required to Tackle Challenges
2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.
15 Jan 2021
The DMA Partners with Race Equality Matters
The DMA is committed to driving greater diversity and inclusion in the UK data and marketing industry, and we’ve partnered with Race Equality Matters (REM) to help push our initiatives forward
28 Oct 2020
Whose Stories Are We Telling? How to Make Your Content Marketing More Inclusive
As part of DMA Scotland's regional content, guest contributor Louise Shanahan, The Copy Prescription, gives her insights on the power stories can have on promotion. If we want our audience to care enough to do something, they need to feel emotionally invested in the outcome. Read more.
22 Sep 2020
Industry Diversity: Background and Education
What does ‘diversity’ really mean? In this article, we explore background and education to have a clear picture of what the data and marketing industry looks like today. Read on to find out.
22 Sep 2020
Industry Diversity 2020: A More Diverse and Inclusive Future
To achieve real diversity in the workplace, organisations must dig deeper than simple metrics. What actions can you take? Find out what the DMA is doing to make create a more diverse and inclusive future a reality for our industry.
22 Sep 2020
Data & Marketing Industry Diversity
For the data and marketing industry to become truly diverse and inclusive of the customers it serves, it must first look at itself. This dedicated article series does just that and showcases how the DMA is here to help.
22 Sep 2020
Industry Diversity: Ethnicity and Race
What does ‘diversity’ really mean? In this article, we explore ethnicity and race to have a clear picture of what the data and marketing industry looks like today. Read on to find out.
22 Sep 2020
Industry Diversity: Gender and Sexuality
What does ‘diversity’ really mean? In this article, we explore gender and sexuality to have a clear picture of what the data and marketing industry looks like today. Read on to find out.
22 Sep 2020
Industry Diversity: Disability and Health
What does ‘diversity’ really mean? In this article, we explore disability and health to have a clear picture of what the data and marketing industry looks like today. Read on to find out.