2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.
As part of DMA Scotland's regional content, guest contributor Louise Shanahan, The Copy Prescription, gives her insights on the power stories can have on promotion. If we want our audience to care enough to do something, they need to feel emotionally invested in the outcome. Read more.
To achieve real diversity in the workplace, organisations must dig deeper than simple metrics. What actions can you take? Find out what the DMA is doing to make create a more diverse and inclusive future a reality for our industry.
For the data and marketing industry to become truly diverse and inclusive of the customers it serves, it must first look at itself. This dedicated article series does just that and showcases how the DMA is here to help.