12 Sep 2023
Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty
How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the latest report in our Customer Engagement series.
13 Dec 2022
DMA Insight: Data and Training are Key Challenges Facing the Industry
Insights from the DMA Awards 2022 judges provide an overview of the changes and trends impacting the data and marketing industry over recent years. The latest figures reveal key challenges around data and training that need to be overcome..png)
17 Nov 2022
Customer Engagement: Future Trends 2023
The customer engagement landscape is continually evolving and growing. But what will come next? Read our latest Future Trends report, in partnership with Foresight Factory, to find out.
31 Oct 2022
My Dyslexia Journey
To support the DMA's Neurodiversity initiative and the various Dyslexia Awareness weeks and months being celebrated in 2022 to improve dyslexia awareness, I have written an article about my personal dyslexia journey, which I hope will educate individuals and organisations of dyslexic strengths...3.png)
13 Sep 2022
Customer Engagement: How to Win Trust and Loyalty 2022
How is the cost of living crisis impacting consumer spending and loyalty habits? Dig into our latest Customer Engagement report to find out.
30 Mar 2022
Future Trends 2022
A collection to inspire brands to find innovative and diverse ways to respond to new customer behaviours and desires.
30 Mar 2022
Future Trends: The Evolution of Direct-to-Consumer
The number of companies selling direct-to-consumer has grown significantly amid the pandemic. Read the article and found out more about the strategies and tactics these businesses are implementing to win over their customers’ attention.
23 Feb 2022
Future Trends: The Value of Sustainability
Your sustainable choices and actions make you unique. While other factors remain important, brands should invest in the opportunities’ sustainability can offer to gain and retain customers. Find out how to act on what’s close to your customers’ heart and start building today a more...
25 Jan 2022
Future Trends: Influence in the Age of Social Media
What does ‘influence’ look like as we are living between the physical and the digital world? Social media and the other digital channels are good at getting your customers’ attention, but do they influence purchasing behaviour?