Whether we’re promoting products, services, or ideas, stories help us connect with our readers. If we want our audience to care enough to do something, we need them to feel emotionally invested in the outcome. Read on for thoughts on making your content more inclusive.
For the data and marketing industry to become truly diverse and inclusive of the customers it serves, it must first look at itself. This dedicated article series does just that and showcases how the DMA is here to help.
To achieve real diversity in the workplace, organisations must dig deeper than simple metrics. What actions can you take? Find out what the DMA is doing to make create a more diverse and inclusive future a reality for our industry.
Recent events and conversations have prompted the DMA to recognise the importance of talking openly about the issues raised by the Black Lives Matter movement and how we are working to promote greater inclusion across our industry and beyond. Find out what the DMA is doing to create change.