15 Jun 2016
Member ContentThe new rules of engagement
Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
10 Jun 2016
Copywriting, behavioural economics and AdWords
Applying behavioural economics principles to copywriting Google AdWords ads can promt a significant boost in performance for certain cagtegories like technology, telecoms and clothing
08 Jun 2016
The skinny on Copywriting Club - Manchester
Braving weather so wet even the fish looked fed-up, our hardy copywriting clubbers headed for cover at an evening of copy chatter – and a good dry-off
07 Jun 2016
David Ogilvy: copywriter
David Ogilvy was a copywriter, and here we present his 12-point guide to how he works, in addition to an hour-long interview with the great man where he admits to starting his agency becasue he didn't think he was good enough for Young & Rubicam
25 May 2016
Two years until the GDPR comes into force
Today the EU General Data Protection Regulation (GDPR) becomes law, but there are two full years - 730 days and counting - before the law comes into force
24 May 2016
The top 10 DMA stories from 2015
Read on for the list of the most read stories produced by the DMA over 2015
16 May 2016
Introducing Customer Engagement
The DMA has launched a major new campaign to explore what makes excellent customer engagement, and will include major events, groundbreaking research and more
29 Apr 2016
Contact centres: consumers need you
According to new research from the DMA and Granby Marketing Services, consumers need contact centres at those critical moments in the relationship with a brand, but brands are in danger of losing the goodwill consumers hold for them
27 Apr 2016
Melanie Howard: We need to have diversity of all kinds in this industry
The upcoming mayoral elections are a concern for Future Foundation founder Melanie Howard, but she’s not thinking about Zac or Sadiq – it’s all about the Women’s Equality Party and Sophie Walker