15 Jun 2016
Member ContentThe new rules of engagement
Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.![T75ad7f2f0b14-customer-engagement0161_575ad7f2f0a12-73.png](/uploads/articles/T75ad7f2f0b14-customer-engagement0161_575ad7f2f0a12-73.png)
10 Jun 2016
Copywriting, behavioural economics and AdWords
Applying behavioural economics principles to copywriting Google AdWords ads can promt a significant boost in performance for certain cagtegories like technology, telecoms and clothing![T-575a8ad655ca8-adwords_575a8ad655bb3.jpg](/uploads/articles/T-575a8ad655ca8-adwords_575a8ad655bb3.jpg)
08 Jun 2016
The skinny on Copywriting Club - Manchester
Braving weather so wet even the fish looked fed-up, our hardy copywriting clubbers headed for cover at an evening of copy chatter – and a good dry-off![T-575847533ce7f-ccnorth_575847533cd88-1.png](/uploads/articles/T-575847533ce7f-ccnorth_575847533cd88-1.png)
07 Jun 2016
David Ogilvy: copywriter
David Ogilvy was a copywriter, and here we present his 12-point guide to how he works, in addition to an hour-long interview with the great man where he admits to starting his agency becasue he didn't think he was good enough for Young & Rubicam![T-5756aadcb27dc-ogilvy_5756aadcb26e6.jpg](/uploads/articles/T-5756aadcb27dc-ogilvy_5756aadcb26e6.jpg)
25 May 2016
Two years until the GDPR comes into force
Today the EU General Data Protection Regulation (GDPR) becomes law, but there are two full years - 730 days and counting - before the law comes into force![T-57445e53647e5-730-800x_57445e53646e5.jpg](/uploads/articles/T-57445e53647e5-730-800x_57445e53646e5.jpg)
16 May 2016
Introducing Customer Engagement
The DMA has launched a major new campaign to explore what makes excellent customer engagement, and will include major events, groundbreaking research and more![T7207cb624532-eventimage_57207cb62448d-9.png](/uploads/articles/T7207cb624532-eventimage_57207cb62448d-9.png)
29 Apr 2016
Contact centres: consumers need you
According to new research from the DMA and Granby Marketing Services, consumers need contact centres at those critical moments in the relationship with a brand, but brands are in danger of losing the goodwill consumers hold for them![T72217d735e76-contact-centres-infographic_572217d735dd5-75.png](/uploads/articles/T72217d735e76-contact-centres-infographic_572217d735dd5-75.png)
27 Apr 2016
Melanie Howard: We need to have diversity of all kinds in this industry
The upcoming mayoral elections are a concern for Future Foundation founder Melanie Howard, but she’s not thinking about Zac or Sadiq – it’s all about the Women’s Equality Party and Sophie Walker![T-5720b2052003b-melanie-howard-800x_5720b2051ff38-1.jpg](/uploads/articles/T-5720b2052003b-melanie-howard-800x_5720b2051ff38-1.jpg)