15 Mar 2017
Customers want relevance, marketers need content
The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this infographic.
10 Mar 2017
Uber's challenging month
What happened this week in advertising and marketing, featuring Uber's bad month, the latest from 'Spreadsheet Phil' and more
08 Mar 2017
Is it better to be loved or noticed? Or both?
If you can't grab attention then your work is likely to fail. There are generally two routes: surprise or annoy. But if you annoy, will this have a detrimental effect on your brand?
03 Mar 2017
The real reason the Oscars mucked-up
Looking to the past for new ideas, the fallout from the Unilever bid and Yahoo hacks, how to defeat fake news and the real reason the Oscars mucked-up the Best Film announcement (it's not what you might expect)
10 Feb 2017
"Craft over crap"
The world's biggest marketer, P&G's Marc Pritchard, sets the marketing agenda for the new age, and sets out his frustrations with digital advertising, which will no doubt set the agenda for years to come
02 Feb 2017
Saved by the B
While Facebook approaches 2 billion users and we also examine that all important transition of power that has occupied the minds of marketers for millennia - who will step into Maurice Levy's shoes? Meanwhile, here is a shot of Beyonce.
27 Jan 2017
Why pushing the boundaries isn't always a bad thing in B2B Marketing
Watch the story of the creative lengths gone to in order to extract a brief out of Ted Baker.
26 Jan 2017
Virtual reality goes to Hollywood
Why Google's going to the Oscars, some Trump titbits, news from Snapchat, an interview with a digital advertising pioneer and more from the week in marketing and advertising.
19 Jan 2017
Look. Look here. See what's going on here. No, not there. Here.
A roundup of the week in marketing, advertising and interesting stuff, incuding the first live ad from inside a human, how to sound authentic (involves swearing) and a tributes to Ronnie Kirkwood and William Onyeabor