12 Jan 2017
Welcome 2017
If 2016 disappointed, then 2017 holds much promise - hear from Martin Sorrell, Sir John Hegarty, Athony Newley and Hugh Grant
05 Jan 2017
2016 in review
Inside or outside marketing and advertising, 2016 has been tumultuous. We take a look back at the year that was...
13 Dec 2016
Warning: contains Christmas
And discover the biggest selling CD artist of the year (clue: he died more than 300 years ago):
08 Dec 2016
Member ContentThe Direct Marketing Trust: Commercial Break case study
Commercial Break works with young people from diverse backgrounds to give them a start in the marketing and advertising industry. The Direct Marketing Trust funded two two-day IDM training courses for those working on the programme
02 Dec 2016
Redefining the path to purchase
Karmarama's dramatic sale, Reindeers to deliver Pizza (in Japan), the North Korean view of President Trump, the problem with media agencies, Wes Anderson and H&M, and a ton more
18 Nov 2016
#writerscrawl: Big Bang - how to write just about anything
Creative director at CHI&Partners, Laura Rodgers, took us through some key tips to keep your copy zesty fresh – with a bit of Jeff Goldblum thrown into the mix
18 Nov 2016
#writerscrawl: the power of words with Karmarama
Gathered under one roof at Karmarama, our #writerscrawlers got up close and personal with the word play of a poet, a speech writer, a screen writer and a playwright
18 Nov 2016
Steve Harrison's history of copywriting in five ads
Steve Harrison took us on a personal journey through the history of copywriting in five ads
16 Nov 2016
#writerscrawl: words are experience with Lab
Lab's Justin Thorne took us through psychological copywriting, which includes nudges, VAK and whether you speak to monkeys, lions or dogs. Confused? Don't be - read on because it will help your copywriting.