DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

A good slogan - worth it?

Four little words, known by all. Why is L’Oréal's tagline one of the most definitive of our age? A brief look at its creation, history and evolution.
T-59db886e18c92-2a5441ad00000578-3153167-image-a-4_1436343910554_59db886e1621a-2.jpg

Send in the clowns

Vodafone's optimistic look towards the future, clowning around with Audi, Theresa May's especially extended coughing fit and a typeface that has sent Ryan Gosling off the rails. Another week means another round-up with DMA Writing Manager, Rosanne Stewart.
T-59d782946822c-webimage2-02_59d782946814b.jpg

Strange and even stranger things

Emojis but not as you know them, a house made of Lego, AI and how it could help gauge successful creative ideas and the long-awaited return of the Demogorgon. It's been a busy week, and new DMA Writing manager Rosanne Stewart has it covered.
T9c5041e38a4d-shocked_59c5041e389ae-73.png

How to be nicer

The new media crunch, a generic 'millennial' ad, how smartphone addiction changes you, Jarvis Cocker sings Justified and Ancient, cinema's black hole, and one secret to how to be nicer
T-59a7de36c12c9-ice-kream-van_59a7de36c1233-2.jpg

Pantone pays proper penance to the Prince of purple

Pantone pays proper penance to the Prince of purple,  creating a fake social influencer for $300, a spectacular eclipse taken from a plane, the return of the KLF, the 1980s sound that's back, and the most expensive holiday in history
T-599566fac3511-ppppurple_599566fac345f.jpg

The secret to happiness

The secret to happiness
T-59940ed2e5a71-mourning-800x_59940ed2e5983.jpg

Bedtime reading for planners

The Guardian's bedtime reading for planners, that sexist Google memo, the Silicon Valley 'coasters' and the dangers of programmatic buying, and thee Ice Kream Van Kometh, and how Jim Jong Un meant the first female Jamaican deejay finally got paid
T-59886fa6bc42f-art-800x_59886fa6bc392.jpg