With business owners now looking more closely at the financial position of their businesses, we’ve provided advice and guidance with input from chartered accountants and business advice experts, Moore Kingston Smith to help you through these unprecedented times.
Consumers are more comfortable than ever making purchases online. The flip side of this coin is that brands now need to engage with them in different and new ways. Read on to find out more about this great opportunity for businesses to refocus and reinvent.
One of the impacts of the Coronavirus has been to cut marketing budgets to their lowest levels in twenty years, according to the latest IPA Bellwether Report for Q2 2020. Read on to find out which areas have been worst hit and what the future might have in store.
Many countries are now moving to a post-lockdown phase. What kind of customers should we expect to meet? What are their expectations for the future? How have their needs been altered by the experience of the pandemic? Read on to find out.
As long as you ignore the handful of world-changing events, that is. It seemed bad enough when there was just COVID-19 to deal with. Everyone quickly realised that this was going to lead to a ‘new normal’, as it was quickly called. But that was just the beginning. With talk of economic...
A group of agencies, including DMA members, in the South West have talked to 77 marketers and business leaders to discover how the Covid-19 crisis was impacting the marketing strategies and activities of the brands and suppliers based there.