One of the impacts of the Coronavirus has been to cut marketing budgets to their lowest levels in twenty years, according to the latest IPA Bellwether Report for Q2 2020. Read on to find out which areas have been worst hit and what the future might have in store.
Many countries are now moving to a post-lockdown phase. What kind of customers should we expect to meet? What are their expectations for the future? How have their needs been altered by the experience of the pandemic? Read on to find out.
Find out how your organisation fits in with others across the UK data and marketing industry in response to the pandemic. Uncover the findings from the fourth phase of our examination of how businesses have been impacted in June.
The fourth phase of the DMA’s survey into the impact of the coronavirus reveals increasing concern and continued uncertainty in the data and marketing industry, despite the easing of lockdown measures.
A group of agencies, including DMA members, in the South West have talked to 77 marketers and business leaders to discover how the Covid-19 crisis was impacting the marketing strategies and activities of the brands and suppliers based there.
Our first article in our new series, Craft in the Age of Coronavirus, looks at a fresh perspective on creative responses to the coronavirus from Simon Morgan, Founder of Bread & Butter, and Copywriter Ben Fitton. Find out why their project stands out, and how you can follow suit.
Our new series, Craft in the Age of Coronavirus, shines a light on creatives educating, entertaining, and encouraging us throughout the pandemic, keeping us informed – and inspired. A huge thank you to our talented contributors for sharing the process behind their creative work.