13 Jan 2022
Internal Policy Framework for Vulnerable Consumers
A 2017 study by the Financial Conduct Authority (FCA) found that 50% of UK consumers show one or more characteristics of potential vulnerability. Find out how you can protect at-risk individuals alongside the DMA Vulnerable Consumers Working Group.
17 Dec 2021
Responsible Marketing Update for Fundraisers - November 2021
Responsible marketing also makes commercial sense for charities.
22 Apr 2020
Coronavirus: How Businesses Can Help Vulnerable People
The Vulnerable Consumers Working Group looked at what best practice need needs to be in place for vulnerable people while organisations transition to home working.
23 Jan 2020
Cookies, Change and Constant Disruption
The Responsible Marketing Committee got together to discuss cookies, change and constant disruption..png)
15 May 2019
Member ContentData privacy - An industry perspective
Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
18 Feb 2019
DMA insight: Data privacy - Marketing's GDPR journey
The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.
14 Feb 2019
GDPR Article 28 Advisory Notice
Download our Article 28 Advisory Notice template, and discover what this tool is and how to use it, while preserving your trusted business relationships
11 Feb 2019
Framework: Develop vulnerable customer policies for internal and external use
These frameworks from the DMA's Vulnerable Taskforce will help you create internal and external policies to market to and communicate with vulnerable customers
06 Jun 2018
Who are vulnerable consumers and how can you learn to recognise their needs?
Evidence suggests that over 25 million people in the UK may be in a state of vulnerability. Training experts, Elaine Lee and Jacqui Crawley, explain how their masterclasses can help you to identify them and improve their customer experience..png)