22 Mar 2021
Investigating Email: E-receipts
E-receipts have been a growing trend for many brands to grow their email lists, and one that has accelerated since the GDPR came into force in 2018. Read on and find how brands are using them as an integral part of their email programme and customer engagement strategy.
22 Mar 2021
Investigating E-receipts - The Opportunities for Brands
E-receipts have become the most popular method to acquire new customers as well as keeping them loyal. However, there are often potential slips under marketers’ radar. Read on to find out what e-receipts can offer.
22 Mar 2021
Investigating E-receipts - What's in It for Customers and Brands
Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council’s Research Hub answer all these questions and more.
03 Mar 2021
Investigating Email: Younger Audiences and Email
While email remains the ideal way to communicate with their favourite brands, there are other channels that grab their attention of young audiences. Read on and find out how this age group is interacting with their email inbox and get a few tips to improve your email programmes.
26 Feb 2021
DMA Email Council: Understanding Email Tracking Pixels
The DMA Email Council responds to the BBC article on Spy Pixels in Email.
25 Feb 2021
DMA Email Council Presents at Inbox Expo 2021
Komal Helyer, Chair Email Council & Guy Hanson, Vice Chair Email Council, will join other email council members to speak at one of the world’s largest virtual email marketing events - Inbox Expo 21. And excitedly, DMA Members are offered a free ticket to access the event and talks!
26 Jan 2021
Email Data Quality: Compliant, Correct and Complete
The key practices, pitfalls and opportunities organisations face in terms of data. Read on to gain insights on how and where businesses could improve data quality in both the short-and long-term.
25 Jan 2021
DMA Insight: Channel Challenges Between Generations
How do different generations of consumers trust the marketing they receive through different channels? The latest DMA analysis of its customer engagement data reveals the key differences between generational groups. Read on to find out what brands need to know.