20 Mar 2013
How the Obama campaign succeeded with low open rates
There is little doubt in my mind that email was the No.1 non-political contributor to Obama’s win in the 2012 US Presidential race. 75% of the $934 million raised by Obama was attributed to digital and nearly all of that $700 million was raised through email. That fact alone is...13 Mar 2013
The Draft EU Data Protection Regulations and the Other Compliance Obligations
As our series of blogs on the proposed EU Data Protection Regulation is almost at an end, I think it’s fair to say that they made for very informative reading. I hope you would agree with me that many marketers can learn something from them. A lot of the main topics within the proposal have been...27 Feb 2013
Sending relevant but less email costs you
Email marketers, including us, often champion ‘relevancy’ as the most effective way to reach a target audience, after all plenty of studies have shown higher conversions can be achieved by more targeted one-to-one messages. However, this alone does not provide the complete answer to...18 Feb 2013
Improve results through your email design
A well-designed email is essential to your success. A high-quality design will highlight your calls to action, prioritise your content and ensure you are instantly recognised in the inbox. All of this makes it easy for your subscribers to open, engage and click and so ensure your email campaign...04 Feb 2013
Member ContentNational client email report 2013
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organisation![T3c9206e6c1fb-national-client-email-report2_53c9206e6bf3a-8.jpg](/uploads/T3c9206e6c1fb-national-client-email-report2_53c9206e6bf3a-8.jpg)
09 Jan 2013
EU Draft Data Protection Regulation â Data Breach Notification
Anyone who is in the business of processing personal data will be aware of the proposed new EU Data Protection Regulation. It’s a pretty hot topic right now (as I’m sure you’d agree) as it represents the most significant global development in data protection law since the EU Data Protection...07 Jan 2013
LinkedIn: No greater email marketing #fail than over-writing your customers preferences
I just got this email from LinkedIn Subject Line “A change to your DMA: Direct Marketing Association (UK) Limited digests” – the 3rd such email I have had this week about a group I belong to. In it they tell me that they are going to ignore my mailing preferences and unsubscribe me from the...25 Oct 2012
Member ContentEmail tracking report 2012
This report is one of the most important pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what UK consumers actually think of and do with email. It shows consumers actively chose to receive more email from an increasing number of brands.![T-53c90b9668ca0-email-tracking-report_53c90b9668870-2.jpg](/uploads/T-53c90b9668ca0-email-tracking-report_53c90b9668870-2.jpg)