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As Head of Business Development, Matthias Hopmann takes over the responsibility for further growth and successful positioning of the artegic AG.

Data is the basis for relevant email marketing, such as for example personalized content. The highest possible data quality is therefore a key success factor. artegic AG has compiled 12 tips on how to win better data in a checklist.

A core aspect of Marketing Automation is that a purchase activity is typically a multi-stage, multi-touch process and these are usually called Customer Journeys or Programs.

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The types of marketing automation campaigns you might consider outsourcing fit broadly into five top level categories. While not an exhaustive list, these are the most common categories, focussed on bringing you the highest value if outsourced.

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