25 Oct 2012
Infographic - Email tracking report 2012
Consumers are the ultimate judges of how well the email marketing industry is performing. That’s why the annual email tracking report jointly commissioned by the Dma, fast.maP and alchemy Worx provides such valuable insight for marketers: it tells us what consumers really think of the...![T-53c90bd087448-email-tracker-2012-infographic_53c90bd087217-2.jpg](/uploads/T-53c90bd087448-email-tracker-2012-infographic_53c90bd087217-2.jpg)
24 Oct 2012
The 5 Ps approach to better email response
What exactly makes people respond to your marketing offers? What is it precisely that makes them engage and buy from you? It’s the 64-million-dollar question asked of all advertising and marketing. While the fundamentals of what makes us want to transact with a company or say yes to one offer...24 Oct 2012
6 underutilised tactics by todayâs email marketer
With the past year having been pegged by many analysts as the “year of mobile”, it’s likely more than a few of us spent much time fretting about how to properly serve that channel. Indeed according to Litmus, readership of emails on mobiles has now overtaken desktop readership. So, just how do...![T3c90b535016f-undertilised-tactics-for-email-marketers_53c90b534feda-75.jpg](/uploads/articles/T3c90b535016f-undertilised-tactics-for-email-marketers_53c90b534feda-75.jpg)
11 Oct 2012
What does mobile mean anyway?
If you ask any email marketer how important ‘mobile’ is to them, they’ll tell you it’s absolutely essential. And it’s hard to argue with this opinion with open rates hitting as high as 50-70% on mobile devices in some cases. But what does the term ‘mobile’ actually mean for email marketers?...26 Sep 2012
Create engagement by using sensory-based content
We each have a favoured way of communicating. Some people prefer to talk, some prefer to write, others prefer touching or doing things. For example, when I was training to be a primary school teacher we were taught how young children learned by touch – hence all the tactile-based exercises you...26 Sep 2012
Triggered messaging: Turning lost leads into long customer lifecycles
Triggered email campaigns are helping marketers reduce cart abandonment, improve conversion rates and retain customers better than ever before. In fact, as surveys continue to demonstrate, if you don’t have a triggered messaging campaign in place already, you could be missing out on serious...12 Sep 2012
The rules of email re-engagement
Don’t re-engage until you understand engagement. This may be stating the obvious given that engagement comes before reactivation in the email customer lifecycle. However, before you plan a re-engagement strategy for those inactive customers and subscribers, you need to truly understand how they...12 Sep 2012
7 ways to measure subscriber engagement
As email marketers we talk a lot about subscriber engagement. Rightly so, without engagement our email list and the commercial value associated with it will gradually wither and die. But do you really know how engaged your audience is? I believe that working onsubscriber engagement is one of...29 Aug 2012