01 Aug 2013
7 ways to ensure successful A/B email testing
Before I launch into my 7 tips to ensure successful A/B testing in email marketing, here’s a quick definition for those of you not familiar with the term...11 Jul 2013
Infographic - From letterbox to inbox 2013
This is the DMA's first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP.![T-53c927fe65d5f-from-letterbox-to-inbox-2013-infographic_53c927fe65b40-1.jpg](/uploads/T-53c927fe65d5f-from-letterbox-to-inbox-2013-infographic_53c927fe65b40-1.jpg)
05 Jul 2013
How to guide: Email and cookies legislation
From 26 May 2011 additional measures came into effect in the UK as part of an update of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) (“the Regulations”). The revised law covers any technology that stores data on or uses data from a person’s “terminal device”...![T-53c92613d3fad-email-and-cookies-legislation_53c92613d3c59-3.jpg](/uploads/T-53c92613d3fad-email-and-cookies-legislation_53c92613d3c59-3.jpg)
04 Jul 2013
Member ContentFrom letterbox to inbox - Building customer relationships 2013
Direct mail has faced a challenge to its place in the marketing mix over the last decade in the face of the rise of email and, more recently, social and mobile media. Yet physical communications retain an important place in consumers’ affections and can be a powerful option for...![T-53c925ad1b3b5-print-tracking-2013_53c925ad1b1b4-2.jpg](/uploads/T-53c925ad1b3b5-print-tracking-2013_53c925ad1b1b4-2.jpg)
20 May 2013
Member ContentNational email benchmarking report H1 2012
Welcome to the National email benchmarking report H1 2012. Alchemy Worx is proud to sponsor the DMA’s benchmarking reports as they are invaluable for UK email marketers, representing the only pan-ESP benchmarks for email metrics in the UK.![T-53c9234d38a32-national-client-email-benchmarking_53c9234d387e9.jpg](/uploads/T-53c9234d38a32-national-client-email-benchmarking_53c9234d387e9.jpg)
09 May 2013
Are high open rates holding you back?
Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand – had Obama’s team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.08 May 2013