DMA insight: Email campaign creation - strategy

Remember: The DMA's Email Council has pooled their considerable expertise and built a new series of infographics - about all things email.

Find out more, here.

A successful email campaign requires acute strategic nous and a methodical approach.

Your strategy - made up of what you send, when you send it and who you are sending it to - will live or die on the way this is researched, approached and integrated into your entire marketing.

Learn how to build a more solid platform for effective results and longevity of campaign activity with our latest infographic - the next in the series from our Email Council.