04 Dec 2023
Didn't Hit Your Black Friday Targets?
Book your free 30 minute consultation to turn your campaigns around
28 Nov 2023
Why 'emotional loyalty' is the new opportunity for brands
True emotional connections between brands and customers boost revenue as well as retention, but marketers need an accurate understanding of the key trigger moments.png)
28 Nov 2023
Media & Publishing: 5 Steps to Selecting the Right Email Marketing Technology
Imagine having the ability to collect zero-party data and leverage that data to personalise your newsletter content, generate loyalty, increase subscribers, boost engagement and go viral.
23 Nov 2023
Don't underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.
23 Nov 2023
Chasing Data Trails: How Data Shapes Purple Square's 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses harness the potential of their information. Reflecting on simpler data times, this article emphasises that having an abundance of data isn’t automatically beneficial.
22 Nov 2023
How marketers can measure CO2 emissions
Question: What weighs as much as a two kilometre-high stone pillar the size of a tennis court? Answer: the CO2 emissions released annually by UK marketing campaigns.
21 Nov 2023
Beyond Paper: Inks, data, format
Sustainability - Beyond Paper: Inks, data, format
16 Nov 2023
How to Build a Brand That Lasts
Your brand is more than just a logo or a name – it’s the heart, soul, and voice of your business. It’s the brand story, and what it means to the people’s lives it touches.
16 Nov 2023
Maximising Engagement with the Latest Advancements in Real-Time Personalisation
Consumers are growing increasingly frustrated with generic, one-size-fits-all messages built for the masses. What they really want is to receive emails and messages that are relevant to their interests..jpg)