15 Nov 2023
From prospect to customer: using telemarketing to optimise lead conversion
In an environment where buyers are exercising caution and scrutinising their purchasing decisions, telemarketing serves as a powerful tool to address their objections, highlight unique value propositions, and establish a personal connection that builds confidence in your brand
14 Nov 2023
Beyond the Basics: 3 Tips to Advance Loyalty Programmes
Do you let your customers know much they’re appreciated? It could cost you if you don’t. Appreciated customers become loyal customers, and it doesn’t take a data scientist to see how much loyalty impacts spending, retention and satisfaction.
13 Nov 2023
What's a 'Sizzle Video' & Why Does Your Brand Need One?
In this blog, we will explore why it is crucial for companies to have a sizzle video and how it can benefit their overall marketing strategy…
13 Nov 2023
5 Top Tips for Maximising Your Company's Social Media Presence
Here are five top tips for crafting compelling social media content in 2024…
09 Nov 2023
How to Master Carbon Conversations in the Print and Packaging Industry
Addressing the carbon footprint of the print and packaging industry is no longer a choice; it's an absolute necessity. In today's world, clients are seeking greater transparency and demanding carbon accountability.
08 Nov 2023
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative.
31 Oct 2023
QUIZ - Human vs AI - Can you tell the difference?
take our quiz to see if you can beat the robots and detect what content is human or AI generated-(1).png)
31 Oct 2023
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from luxe brands to quaint local stores, is witnessing a paradigm shift: The rise of customer-centric marketing.
31 Oct 2023
The Imperative of Customer-Centricity in the UK & European Insurance Sector
The UK and European insurance industry is undergoing a significant shift towards customer-centricity. This evolution surpasses traditional sales methods, focusing on personalised interactions instead of mere transactions.