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Accord releases annual travel report: '2019: All Mapped Out'

From regenerative tourism to skip-gen group travel, we have pulled together the five topics that have caught our interest, offering guidance on how these trends will shape the coming year.
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TLA's, buzzwords and gobbledygook - Has marketing really come to this?

A light-hearted explanation of the latest marketing buzzwords
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Testing and measuring campaigns to maximise ROI

Given the heavy cost of marketing acquisition, it is particularly important that marketing activities undergo rigorous testing
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Developing long-term customer relationships

Once you have your customers on board, how do you ensure their experience remains smooth or, more importantly, that they continue to trust you over your competitors?
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Profit from the power of handwritten notes

With robot help, handwritten messages became available. If you want to get attention from your customers - handwritten notes are the way to go. The open rate of handwritten messages is 40% higher than any other printed collateral. Read more.
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Don't look back in anger. 10 years of game changers in B2B marketing

Some musings on what have been the biggest game changers in B2B marketing in the last decade
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Thoughts on Salesforce World Tour London 2019

Our Director of Partner & Alliances, Katie Bates, shares her impression and thoughts following a very successful Salesforce World Tour last week in London.
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