06 Nov 2019
How To Audit and Measure Your Brand's Customer Experience
Delivering a great Customer Experience (CX) is fundamental to achieving a competitive advantage. To ensure brands are meeting customer expectations, marketers’ attention needs to turn towards data analysis and benchmarking their CX.![T-testttt.png](/uploads/articles/T-testttt.png)
05 Nov 2019
How Mail Can Make Your Black Friday Event
With Black Friday rapidly approaching, shoppers everywhere are already searching for the best deals. Now is the perfect time to grab their attention with a personalised direct mail campaign from Hello Market.![T-urban-438393_1920.jpg](/uploads/articles/T-urban-438393_1920.jpg)
30 Oct 2019
Welcome to the Future of Managed Communications
Exciting news!![T-welcome-to-the-future.jpg](/uploads/articles/T-welcome-to-the-future.jpg)
22 Oct 2019
InsightHub for Charities - Launch Demo Video
We had over 50 of the great and good from UK charities taking part in our recent launch webinar for InsightHub for Charities. Thank you!![T-insighthub-for-charities-ltv-report-20191015.jpg](/uploads/articles/T-insighthub-for-charities-ltv-report-20191015.jpg)
22 Oct 2019
And then there were four! A weekend of breathtaking Rugby for the World Cup Quarter-Finals
What an exciting tournament this has turned out to be! With underdog victories coming from the most unlikely of places, and some of the strongest teams playing the quality of rugby that leaves little doubt as to how they’ve earned their positions at the business end of the tournament.![T-then-there-were-four.png](/uploads/articles/T-then-there-were-four.png)
09 Oct 2019
Modern marketing - between a rock and a hard place?
Today, it feels as if the marketing function – and the business as a whole – is at a crossroads, due to all the challenges that digital transformation, the exponential growth of data, regulatory pressures and a changing buying funnel are creating.![T-marketing-challenges.jpg](/uploads/articles/T-marketing-challenges.jpg)
09 Oct 2019
Artificial Intelligence - a force for good or bad?
The age of artificial intelligence (AI) is now very much upon us. Once a technological possibility for some industries, the reality is disrupting sectors across markets globally and affecting all aspects of our lives. But, is this rate of adoption for better or for worse?![T-woman-506322_1280.jpg](/uploads/articles/T-woman-506322_1280.jpg)
08 Oct 2019
Customer-centricity: Put your energy into a connected customer experience
Findngs from a survey by TTi Research, show that customer satisfaction and communication for the Utilities sector is ranked as the 4th lowest across nine chosen business sectors. Clearly something needs to be done.![T-thumprint-consentric-defined.png](/uploads/articles/T-thumprint-consentric-defined.png)
08 Oct 2019
Turning the table of the Rugby World Cup Rankings
We believe ranking systems should be designed with the goal to objectively display the order of ranked subjects with as best accuracy as possible. Many official ranking systems are flawed in their mathematical approach and lack the impartiality needed to obtain a quality ranking system. ...![T-third-weekend-rankings.png](/uploads/articles/T-third-weekend-rankings.png)