DMA - Data & Marketing Association

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Introducing InsightHub for Charities by Wood for Trees

InsightHub for Charities is a new, dynamic, reporting suite for Non-Profit organisations from Wood for Trees.
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How to prepare for an exhibition

Exhibiting at a trade show, exhibition or conference? Here are our top 10 tips to ensure your stand is a success...
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Why we should bring the jingle back

They can be utterly impossible to forget. And that makes them marketing gold.
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Calling all Shopaholics...

With Black Friday offers and festive freebies soon to arrive in our inboxes how can retailers stand-out from the competition, both in-store and online, to persuade us to spend our hard earned cash with them, not the brand next door?
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7 Essential Insights on Partially Addressed Mail

Partially Addressed Mail is a new way of targeting customers by using postcode data rather than personal data. Download our 7 Essential Insights booklet from www.jicmail.org.uk
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Telemarketing, Telesales, Inside Sales: what's the difference?

We tend to hear the terms ‘telemarketing’, ‘telesales’ and ‘inside sales’ used interchangeably and it is true that all involve contacting prospective and existing customers over the phone to promote products and services remotely.
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'All change' - How can financial services organisations grow their customer base?

As a telemarketing company, we work with enterprise organisations in many different sectors. As a result, we are often presented with industry-specific challenges that inform the services and solutions we devise and provide to our clients.
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You can use SMS to Retain your Customers!

SMS is an awesome resource for your business, not only is it versatile and can be used in all Industries, but there is also the opportunity to use it for several different aspects within your business and Re-Marketing is one of these!
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The Importance of Getting a Client-Agency Relationship Right

Relationship management is one of the most important aspects of any client-agency partnership. Whilst results are important, an overall understanding and a willingness to learn and improve hold equal weighting. Read these tips for long-term success.