DMA - Data & Marketing Association

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When a cold call 'is' a good call - key considerations for cold calling

When strategically targeted, relevant and respectful, a phone call that communicates a compelling customer-centric, value-based proposition will always get traction.
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Churn really burns in a post-Covid world.

Customer retention is a critical focus area now, when so many organisations are still reeling financially from the Covid-19 shock. Find out how to minimise churn
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JICMAIL Q3 2020 results reveal a +33% growth in web visits attributed to ad mail

The JICMAIL Q3 2020 data release has revealed high consumer engagement with Direct Mail and Door Drops, and significant improvements in digital campaign effects attributed to mail.
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QR Codes - connecting print and digital

Now you can use technology to easily link your customers to relevant, accountable and immersive online brand experiences with a QR Code. Add another dimension to your engaging, interactive, personalised mail.
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Print marketing firm snapped up in merger deal

Two leading print firms have successfully completed a merger deal to become a multi-million-pound business.
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How Will Technology Evolve in 2021?

CEO.digital is asking senior technologists to contribute insights to our Technology Trends Survey 2021. Every respondent will receive a free report of our findings and an invitation to an exclusive virtual networking event in 2021.
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The post-lockdown shopper: How D2C brands can thrive in a new environment

Lockdowns have forced consumers into the D2C space for the first time. Who are they, and will they stick around? We highlight five actions that D2C brands need to take in order to turn a lockdown trend into permanent gain
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JICMAIL WEBINAR: Putting mail on the media plan: Key learnings from government and public sector ad mail

Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning JICMAIL, talk through what we’ve learned about the government, public sector and NHS use of mail this year and key takeaways for planners and the wider industry.
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