10 Nov 2020
ICO halts investigation into adtech industry - DMA responds
For the past two years, the Information Commissioner’s Office (ICO) has been investigating a complaint into the programmatic advertising industry. However, it now appears that members of the online advertising industry will not face any further action or investigation from the regulator. The...
04 Nov 2020
Customer Journey Strategy and Development
Harnessing the power of XCM’s bespoke Customer Data Platform, HORIZON, optimum trigger points, journey length and product combinations were determined. Resulting in targeted and personalised content inside The Cotswold Co. communications.
28 Oct 2020
ICO Issues Enforcement Notice to Experian - DMA Comments
The notice followed a two-year investigation into how credit rating agencies (CRAs) processed and shared data within their data broking businesses for direct marketing purposes.
27 Oct 2020
Exploring real-time data and improving consumer trust
Personalisation is vital for increasing enagagement. Data is crucial to delivering personalsed communication. But why would consumers trust a company with their data if they cannot demonstrate the ability to use that data well?
21 Oct 2020
TLC Marketing - NHS Stop Smoking Quit Kit
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19 Oct 2020
Why does Innovation and Creativity Thrive in Crisis?
Age-old fatherly advice and technology enabled live events and communications specialists, Meet and Potato to not only cope with the pandemic, but to rethink their long-term strategy. As the threat of lockdown grew, Managing Director Jon Kelly began to put into place a plan that had its roots in...
07 Oct 2020
How outsourcing can support post-lockdown resilience and recovery
The right outsource partner can increase your business resilience during in an inherently unstable environment and help you navigate post-COVID obstacles
07 Oct 2020
Driving leads with purpose to fuel recovery
For businesses looking to secure their recovery, the most important thing is not cutting spend necessarily but ensuring that the marketing budget works hard to drive leads at each stage of the customer journey..
05 Oct 2020
WEBINAR: 9 Charity Ad Mail Myths busted by JICMAIL
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, examine 9 common myths about Charity Mail and how JICMAIL data can be used to challenge those perceptions. Panel support from EDIT, Dragonfly and Access DM.