22 Jul 2021
Award win for Brighouse direct mail firm
Brighouse-based Flow Solutions have been awarded ‘Direct Mail Marketing Company of the Year’ by the Yorkshire Prestige Awards.
19 Jul 2021
Thoughtful, Conscious Marketing
We in the advertising industry must play our part in ensuring the right safeguards are in place to protect innocent people and that we produce and monitor content accordingly.
15 Jul 2021
Apple's iOS 14.5+ Protection of User Data and What It Means For Advertisers
M.i. Media's Biddable Account Director, Kushtrim Jeta discusses the implications of Apple's latest iOS 14.5+ changes for advertisers.
01 Jul 2021
Corporate Learning
Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy for DMA Members off all Learning, the DMA is committed to helping marketers and businesses in the UK’s data and marketing industry return to growth, equipping them with crucial skillsets to meet the...
29 Jun 2021
Could the curse of campaign-by-campaign basis data cleaning finally be coming to an end?
The campaign hierarchy could be changing - making data more relevant, more effective and more cost efficient
29 Jun 2021
Cannes Lions: Creativity is the business growth engine
After postponing last year’s event due to the pandemic, the Cannes Lions festival has finally happened, with eight different themes exploring innovation, developments and best practice.24 Jun 2021
Protecting Paws: Revisiting offline marketing to increase donors for the RSPCA
Discover how our data expertise and bespoke media strategy helped the RSPCA to gain more donors in a time when the pandemic made face to face marketing and events impossible.
24 Jun 2021
The Power of Print
It is often the first question that comes to mind when speaking to clients about print; what’s the budget? And then when speaking with printers, they ask the same question; what’s the budget? But what has budget got to do with responsive print?
23 Jun 2021
The Value Exchange Audit: Pinpoint the best points of value to maximise your customer's experience.
Leveraging the value exchange within the customer journey is important because our research shows that doing so provides an average uplift in customer spend of 27 per cent. In its most simple form the Value Exchange Audit is a check-up that evaluates customer value, pinpointing the points of...