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The future of CRO: Psychographics, Affective Computing and AI

Emerging methodologies and technologies, including psychographics, affective computing and AI, are the behavioural science cues of the future.

Print firm acquisition for The Flow Group

Growth-hungry fulfilment firm, The Flow Group has acquired managed print company, The Personal Print Portal (TPPP).
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Email marketing design & content trends 2021

The email marketing & marketing automation software provider artegic has analyzed the latest email marketing design and content trends in cooperation with the CRM- and email marketing agency saphiron GmbH in a study.

Optimise brand or drive performance? Have both.

The worlds of brand and performance marketing, once considered separate, are now merging.

The flexible working myth.

Flexible or blended working is proving very problematic for traditional businesses – including marketing consultancies with property footprints. One solution does not fit all. Some people want to work from home full time, others want to be in the office every day and still more want the...
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DMA Student Member Webinar: How to Market Yourself

This webinar from DMA Talent will cover how to build a personal brand and why you need one. Don’t miss the opportunity to gain insights from an award-winning marketing founder and managing director, who’s eager to help you prepare for the world of work.
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What can charities expect from their IG fundraising programmes this Christmas?

The last year has and a half has been turbulent for many sectors, but the third sector has been one of the most impacted. Christmas is one of the busiest times for charity advertising as many run their Q4 appeals and publicise fundraising events. So what can charities expect from their...
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What Does the Future Hold for the Creative Industry?

Out of adversity can come opportunity – and for many agencies, the global pandemic brought about fundamental changes to working life as we knew it. Facebook thought leader and strategist Andy Childs claimed that a decade of digital growth had been compressed into just a few months. Now, as...
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