Did you miss JICMAIL's panel session at Mediatel's The Future of Brands?

At this year's Mediatel The Future of Brands, Ian Gibbs hosted a panel session entitled 'Closing the gap: Is 'offline' the missing piece in full effect measurement jigsaw?' with Julia Belyaeva, Media Strategy Lead, Sky and George Gloyn, Head of Business Analysis, Systems Intelligence, MediaCom.

In this session, the panel of media measurement experts examined what good looks like and what's missing in current media measurement. They discussed how best to close the gaps that exist and the practical steps we can all take to continuously improve performance in 2022.

This is a fascinating opportunity to hear what a leading advertiser and media agency think about measurement and effectiveness.

Watch a recording of this session.

At JICMAIL we are committed to supporting all users in their quest to close any measurement gaps featuring mail. Either through our test and learn toolkit or through other options, we are here to help. Please contact tara@jicmail.org.uk to fix a preliminary chat.