Drift: Step Up Your Website Interactions with Conversational Marketing
13 May 2022
Research from Drift's 2021 State of Conversational Marketing report shows consumers' expectations for quick, personalised experiences have grown 26% since 2020.
As buying journeys grow more complex, removing friction from your digital channels is essential.
Companies that rise to meet these consumer expectations — while differentiating themselves from competitors — will become leaders in their markets.
Dive into a presentation to learn how brands are using conversational marketing to upgrade their digital customer experience and skyrocket their ROI.
Chaired by Nicola Nimmo, Managing Director, MBAstack, you’ll also hear from:
- George Bontea, Principal Solution Consultant, Drift
Join our speakers to discover:
- How to make your sales and marketing more human through personalisation that scales
- Key insights from over 41 million conversations, which translated, on average, into more than $1 billion in revenue
- A step-by-step guide on how to scale your chat experience, as well as insight and statistics on chat functionality and preferences