DMA - Data & Marketing Association

Accord Marketing
Marketing Executive

16 Dec 2019

So what? The difference between strategy and tactics in marketing

Modern marketing is filled with endless acronyms and jargon but simple strategy explains what you are trying to achieve - and tactics are how you are trying to get there.

Lidia Barbuti

Accord Marketing
Marketing Executive

16 Dec 2019

PPC automation - the journey from cynic to believer

Our Chief Operations Officer, Simon Gear, explains the reasoning behind his evolution from an automation skeptic to an outspoken advocate of machine learning.

Lidia Barbuti

Accord Marketing
Marketing Executive

16 Dec 2019

Is age really a non-issue?

One of the most prominent debates in the marketing industry right now centres around whether brands are doing enough within their advertising to reflect all cross-sections of society.

Lidia Barbuti

Accord Marketing
Marketing Executive

16 Dec 2019

Is our obsession with data inhibiting creativity?

'Well this is what the data is telling us’…‘we’ve looked at the data and these are our recommendations’. We’ve all heard that the world’s most valuable resource is no longer oil, it’s data.

Lidia Barbuti

Accord Marketing
Marketing Executive

16 Dec 2019

In terms of deriving the maximum bang for one’s buck, when it comes to short term sales promotions, there is no better direct response marketing channel than paid search. It can deliver functional, up-to-date and highly persuasive product and price information at the consumer’s point of need.

Maryke Botha

Epsilon Abacus
Marketing Manager

16 Dec 2019

Online Retailers Receiving Much Needed Boost from Direct Mail

As high street sales continue to fall, the case for direct mail receives greater support than ever from eCommerce marketers. Direct Mail is now being used widely to attract new high value customers and increase average order values from online sales