DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

Vital ingredients for a successful M&A transaction for a people-centric business

Successful M&A in people-focused industries requires balancing personal chemistry, cultural fit, and a strong business proposition, helping align leadership, retain talent, and maintain client relationships.
T-256325b287a63d296dbed22745ecde50-classic-pizza-margherita.jpg

JICMAIL: Q2 2024 Results - The General Election drives a 12% increase in JICMAIL panel volumes

The latest quarterly results reveal that July’s snap election prompted a healthy boost in mail volumes in Q2 2024. Additionally the amount of time consumers spent looking at their mail and retaining it in the home increased across all mail types.
T-e01876b1140af9dad7dc15c0047f7ebb-jicmail-q2-2024-results.jpg

7 Mistakes That Can Kill Your Business Growth and How to Avoid Them

Growing a business is tough, but avoiding these seven common mistakes can set you up for success.
T-15bbf43241d25c2a2dc6c245f337b48d-modern-sinking-ship.jpg

JICMAIL WEBINAR: Q2 2024 Results - Exploring the impact of the UK's snap election on mail performance

Join our webinar to understand the impact that the surge in political advertising folliwng the calling of the General Election in May had on the overall mail performance metrics tracked by JICMAIL.
T-9c011cf1157cef0e6cc3f14830b18807-q2-2024.png

Changing the conversation: shaking off stereotypes and building relationships with procurement teams

This article provides tips for changing the way we think about and work with procurement teams. It includes key themes, observations and tips, highlighting topics from conversations between business leaders and procurement professionals.
T-51eb8904723bc79e91ff5851344d0f51-procurment_istock-1616721666_web.jpg

An Agency M&A Update with David Blois, hosted by Lucy Mann

David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends.
T-0e8fcd85e3d24ae7f75178954583890c-lucy-mann-gunpowder-consulting.png

4 key trends to help brands drive customer loyalty in 2024

Let’s face it, building customer loyalty is harder than ever.
T-39c47f2a87049ed2dd7696fbdc1f7019-12.png

Nielsen and JICMAIL announce release of re-booted mail circulation data

JICMAIL and Nielsen, a global leader in audience measurement, data and analytics, have brought to market a refreshed mail circulation measurement methodology. This replaces Nielsen’s previous panel-based volume measurement with near-census level data
T-98b008922fa0289a1eb0a7d5c7274033-nielsen-and-jicmail-image-with-headline_sqr.png

Marketing Development Programme

We know breaking into the marketing industry is tough. It’s especially tough for those from underrepresented groups who often feel overlooked. That’s why we’ve built a programme to help 18 – 30 year olds from these groups to stand out and be seen. It gives them access to accredited...
T-dcd956d47e60866996fc772fcd468414-marketing-skills-trust-marketing-development-programme-web-image2.png