17 Nov 2021
Customer Journeys in Marketing Automation
A core aspect of Marketing Automation is that a purchase activity is typically a multi-stage, multi-touch process and these are usually called Customer Journeys or Programs.
17 Nov 2021
The Rise of Customer Data Platforms
With all the buzz about Customer Data Platforms (CDPs), I read an insightful comment about them recently that really got me thinking. That was “CDPs are not bought, they are built.”.
17 Nov 2021
Which marketing campaigns should you outsource?
The types of marketing automation campaigns you might consider outsourcing fit broadly into five top level categories. While not an exhaustive list, these are the most common categories, focussed on bringing you the highest value if outsourced.
17 Nov 2021
The Customer Journey - tear up the rule book?
A customer journey should provide a personalised experience based on known and learned knowledge of the customers in it.
17 Nov 2021
Compliance is not a target, it's a continuous journey
Take a look at how Purple Square's own GDPR compliance journey has evolved.
17 Nov 2021
The New Dawn of Direct
With digital transformation the order of the day it’s easy to wave ta-ta to more traditional ways of doing things. But, history teaches us that things don’t change as much as we - and our ‘next-big-thing’ focused industry - would have us believe. There’s a very real danger of...
17 Nov 2021
Study: Email marketing in grocery retail - design & content trends 2022
The email marketing & marketing automation software provider artegic analyzed the latest email marketing design and content trends in grocery retail in cooperation with the CRM- and email marketing agency saphiron GmbH in a study.
17 Nov 2021
WEBINAR: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit
Join the JICMAIL team for another round up of quarterly mail performance, a run through our new Test and Learn Toolkit and a Q&A with the WARC Managing Editor Amy Rodgers.
11 Nov 2021
Bring Sexy Back
MullenLowe London's strategy director, Hannah Hayes-Westall writes her latest piece for her column in Little Black Book on art & fashion's new focus on joyful sexiness and why advertising needs to pay attention to it.