2019 was a good year. Fuelled by the insights gathered at the Most Contagious conference at the end of last year, we’ve taken a brief glance in the rear-view mirror to collect some of the key themes within marketing and society that we think are going to shape 2020.
Turning Lives Around
Individuals don’t act to receive thanks but a simple personalised message can give you a sense of belonging. When thanking your customers or supporters the challenge lies in making the thank you genuine and personalised.
New for 2020, a collective of DMA members are meeting to discuss common opportunities across the Data Hygiene markets. We are reaching out to the wider DMA membership to invite new participants to join us for the next meeting in January.
Research commissioned by Dun & Bradstreet revealed 46% of business decision makers don’t have the right technology to take advantage of their data. For more information on the benefits of cloud data cleansing read this article.
In the UK, 48% of employees waste three or more hours a day on inefficient systems. Over the course of a year this costs the average business at least £28,000. Address data inaccuracy can be avoided, find out more here.