19 Jun 2020
3 major reasons why your customer loyalty sucks
Here are three reasons why your customer loyalty isn’t up to scratch and what you can do about it.
19 Jun 2020
How to use your feedback to boost consumer confidence
Find out exactly what you should be doing with your customer feedback to boost consumer confidence and increase your conversion.
16 Jun 2020
The New Norman
You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman.
16 Jun 2020
Connecting with your customers this Father's Day
This year’s Father’s Day might be a different experience to previous years. In this article, I share 5 top email marketing tips for a personalised campaign that hoteliers, retailers, and restaurants can implement this Father's Day.
13 Jun 2020
Think 17-24 Year olds don't want mail? Think again.
Alistair Ezzy, Lettershop, talks through how younger audiences react to mail using the latest research.
11 Jun 2020
Connecting with people at home
The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired, over 60s demographic who are home during the working week,...
11 Jun 2020
How mail can get the best from digital
Mail is often referred to as the ‘snail trail’ media channel, but in fact it can be the perfect complement to digital marketing. That’s what MarketReach wanted to prove in their recent webinar on ‘Using mail to get the best from digital’. Here are the points that could help you get the...
09 Jun 2020
Have-a-go for free with Soreen
New on-pack campaign launched!
08 Jun 2020
Most Important Christmas Appeal
Christmas is the fundraising harvest for the third sector, supporters are normally more responsive and generous. But of course, 2020 has been far from normal. After months of huge income hits and cutbacks, it’s time for the UK’s good causes to reassert themselves. What better time to do that...