In part 1 of our 2021 Value Exchange series: Actualising the Value Exchange we explored the complexity of the value exchange and started to unpick how value can be capitalised upon at scale. After all, it’s all well and good to be able to provide a brilliant experience to one customer...
A fulfilment and direct mail firm has seen turnover increase by more than 46% in the last 6 months compared with the same period a year ago, amidst a global pandemic and strict lockdown measures which have affected many businesses.
In this article, we will be going over some of the arguments for why the Single Customer View does work and the contradictions. We hope that this will encourage people to consider their thoughts and perspectives on the matter.
Join RAPP for a session that gives you the inside track on how businesses such as DMA Award Winners MRM, No More, Gravity Road and Sainsbury's harnessed the power of creativity to drive positive changes in challenging times.