Instagram Reels has been rolled out, and with it Facebook move to all-out attack mode against TikTok. This article looks at what we can learn from previous Facebook innovations, and what this means for the future of TikTok.
This article considers how you manage your suppliers' handling of your personal data? What factors do you need to consider when carrying out your due diligence at appointment and when / how do you decide whether to audit your suppliers’ activities?
Marketing automation and artificial intelligence (AI) can bring significant value to a company and its customers. However, as brands strive for genuine customer engagement and meaningful consumer relationships, balancing authentic experiences and technology-driven marketing strategies in the age...
Edit are proud to have signed up to Two Sides, an initiative to promote the sustainability of the communications supply chain and dispel common environmental misconceptions on why print and paper is a sustainable communications medium.
With staff working remotely, there’s a whole new set of challenges to face. How best to track their productivity? Are they sufficiently motivated or in danger of letting service standards slip? Can you still ensure they present a united brand front..
The opportunity for every retailer to leverage your unique brand voice has never been better, and recasting customer loyalty strategy to ensure these brand promises are effectively communicated can be the best path to success.