The types of marketing automation campaigns you might consider outsourcing fit broadly into five top level categories. While not an exhaustive list, these are the most common categories, focussed on bringing you the highest value if outsourced.
With digital transformation the order of the day it’s easy to wave ta-ta to more traditional ways of doing things. But, history teaches us that things don’t change as much as we - and our ‘next-big-thing’ focused industry - would have us believe.
There’s a very real danger of...
The email marketing & marketing automation software provider artegic analyzed the latest email marketing design and content trends in grocery retail in cooperation with the CRM- and email marketing agency saphiron GmbH in a study.
MullenLowe London's strategy director, Hannah Hayes-Westall writes her latest piece for her column in Little Black Book on art & fashion's new focus on joyful sexiness and why advertising needs to pay attention to it.