DMA - Data & Marketing Association

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How to Master Carbon Conversations in the Print and Packaging Industry

Addressing the carbon footprint of the print and packaging industry is no longer a choice; it's an absolute necessity. In today's world, clients are seeking greater transparency and demanding carbon accountability.

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative.

QUIZ - Human vs AI - Can you tell the difference?

take our quiz to see if you can beat the robots and detect what content is human or AI generated

Customer-Centric Marketing: The Heartbeat of Modern UK Retail

The UK retail scene, with its diverse offerings from luxe brands to quaint local stores, is witnessing a paradigm shift: The rise of customer-centric marketing.

The Imperative of Customer-Centricity in the UK & European Insurance Sector

The UK and European insurance industry is undergoing a significant shift towards customer-centricity. This evolution surpasses traditional sales methods, focusing on personalised interactions instead of mere transactions.

Boost your team's data skills with government funding

Grow your organisations data skills. The DMA has partnered with the Department for Education (DfE) to deliver a brand new government-funded Skills Bootcamp.

Are UK marketers accurately measuring the impact of their CO2 emissions?

When Mike Berners-Lee’s groundbreaking book, How Bad Are Bananas? – The carbon footprint of everything, was first published in 2009, many of us were seeing the phrase ‘carbon footprint’ for the first time.