17 Apr 2024
UK Consumer Trends in 2024
Get the latest insights about purchasing behaviour, preferred marketing tactics and channel performance in the UK in 2024.
16 Apr 2024
Which Is Best, Digital Or Print Communications?
All too often going paperless is championed by businesses wanting to move their customers on-line to reduce cost, but the benefits and effectiveness of one medium over the other is not that clear cut.
16 Apr 2024
The Heartbeat of Great CX: It's All About the People
Once upon a time businesses touted tech and real estate as prime assets
16 Apr 2024
How CX is taking centre stage in the Travel and Tourism industry
Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst rising expectations.
16 Apr 2024
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn’t live in a cave in a forest that everyone living in the Western World is experiencing the very embodiment of the old Chinese curse “May you live in interesting times”.
16 Apr 2024
The Power of Customer Journey Analytics in Telecommunications
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.
16 Apr 2024
Strategies for Enhanced Customer Retention in the Telecommunications Industry
In telecommunications, securing and maintaining customer loyalty is met with fierce competition. Marketers know that the cost of new customer acquisition often outweighs retention, and loyal patrons can amplify brands through word-of-mouth.
16 Apr 2024
Navigating the Maze: Understanding Analyst Reports and Finding Your Perfect MarTech Fit
f you’ve spent time on LinkedIn recently, and particularly with those actively involved in MarTech, you’ll have seen a lot of commentary about the recent release of Gartner’s Magic Quadrant for Customer Data Platforms (CDPs).
16 Apr 2024
WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of a notable shift, thanks to messaging apps like WhatsApp and Facebook Messenger. They’re taking center stage as effective B2C marketing automation tools.