11 Mar 2021
Gamification in marketing: The new panacea?
As we struggle to achieve cut-through with our marketing messages, can gamification help provide the answer?
04 Mar 2021
OneTrust PreferenceChoice: Using Trust and Privacy to Drive Competitive Advantage
Join the DMA alongside OneTrust PreferenceChoice and WW to discover how marketers can use privacy and trust as a competitive advantage for their business.
03 Mar 2021
The Value Exchange Series Part 2: Different types of value
In part 1 of our 2021 Value Exchange series: Actualising the Value Exchange we explored the complexity of the value exchange and started to unpick how value can be capitalised upon at scale. After all, it’s all well and good to be able to provide a brilliant experience to one customer...
03 Mar 2021
The importance of data hygiene as we transition out of lockdown
The impact of Covid-19 on customer data and what this means for data quality
01 Mar 2021
Growth for fulfilment and direct mail firm despite challenges of Covid-19
A fulfilment and direct mail firm has seen turnover increase by more than 46% in the last 6 months compared with the same period a year ago, amidst a global pandemic and strict lockdown measures which have affected many businesses.
01 Mar 2021
Attitudes to Personal Data Management
How Do Consumers And Businesses Feel About Data Management Practices, And What Can Be Done To Close The Gap Between Expectation And Reality?
26 Feb 2021
Marketing Trends: Data & The Single Customer View
In this article, we will be going over some of the arguments for why the Single Customer View does work and the contradictions. We hope that this will encourage people to consider their thoughts and perspectives on the matter.
25 Feb 2021
The Value Exchange: An Introduction
What’s your definition of the value exchange? In our new series of articles we’re unpicking what value actually is and how it can be leveraged at scale.
25 Feb 2021
How Creativity Makes Real Change
Join RAPP for a session that gives you the inside track on how businesses such as DMA Award Winners MRM, No More, Gravity Road and Sainsbury's harnessed the power of creativity to drive positive changes in challenging times.