Listening and talking may be a dying art. A moribund form of communication, superseded by emails, text and tweets both in a private and professional environment. However, these crucial skills can boost your new business efforts. Read on to see why.
Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Careers Adventure?
Salesforce estimates that 91% of CRM data is incomplete and 70% of that data deteriorates and becomes inaccurate annually. This suggests that businesses aren't paying sufficient attention to the health of their data and that cannot be without consequence. The impact on individuals concerned and...
Recent insights from Proctor's strategy team + external research papers, on the topics of advertising context, the impact of content localisation on SEO, insight selling to B2B audiences, and the rise of B2B social.
Epsilon is extremely proud to be named a Leader in another Forrester evaluation for Loyalty Service Providers, making us the only company recognised as a leader in both Loyalty Technology Platforms and Loyalty Service Providers Waves.