DMA - Data & Marketing Association

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How to Master Carbon Conversations in the Print and Packaging Industry

Addressing the carbon footprint of the print and packaging industry is no longer a choice; it's an absolute necessity. In today's world, clients are seeking greater transparency and demanding carbon accountability.

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative.
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QUIZ - Human vs AI - Can you tell the difference?

take our quiz to see if you can beat the robots and detect what content is human or AI generated
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Customer-Centric Marketing: The Heartbeat of Modern UK Retail

The UK retail scene, with its diverse offerings from luxe brands to quaint local stores, is witnessing a paradigm shift: The rise of customer-centric marketing.
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The Imperative of Customer-Centricity in the UK & European Insurance Sector

The UK and European insurance industry is undergoing a significant shift towards customer-centricity. This evolution surpasses traditional sales methods, focusing on personalised interactions instead of mere transactions.
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Boost your team's data skills with government funding

Grow your organisations data skills. The DMA has partnered with the Department for Education (DfE) to deliver a brand new government-funded Skills Bootcamp.
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Are UK marketers accurately measuring the impact of their CO2 emissions?

When Mike Berners-Lee’s groundbreaking book, How Bad Are Bananas? – The carbon footprint of everything, was first published in 2009, many of us were seeing the phrase ‘carbon footprint’ for the first time.
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