05 Mar 2025
Unlocking sales success with a consultative approach
Discover the power of consultative selling—a customer-focused approach that builds trust, tailors solutions, and drives loyalty. Explore the key elements of an approach that creates lasting partnerships and sustainable growth.
21 Feb 2025
Beyond the One-Size-Fits-All Approach: The Power of Personalisation in Healthcare
We explore key challenges in the healthcare industry and how strong branding and personalised communication can drive better solutions..png)
14 Feb 2025
Beware! Is your company greenwashing?
Greenwashing is the act of making false or misleading statements about the environmental benefits of a product or practice.
14 Feb 2025
7 Top tips to consider for a sustainable print campaign
Read on to discover 7 top tips that should be considered for sustainable print marketing!
06 Feb 2025
Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper
Our report, entitled “Mail: The Super Touchpoint”, highlights the evidence that mail has Super Touchpoint planning strengths as a platform for attracting consumer attention, deepening customer relationships and igniting household conversations.
05 Feb 2025
Is cold calling still effective in the digital age?
Discover why cold calling remains a powerful tool in the digital age. Learn how human connection, multi-channel strategies, and skilled agents can elevate your sales and marketing efforts.
14 Jan 2025
Is your Loyalty Programme ready for 2025?
Download Marigold’s Buyer’s Guide to Enterprise Loyalty Management and learn how to transform customer relationships, optimise loyalty programmes, and drive sustainable business growth.
10 Jan 2025
The Cost of Doing Nothing in Sales & Marketing
Cutting back on prospect outreach and lead generation during uncertain times threatens long-term growth. Proactive businesses gain market share, build resilience, and ensure future stability by maintaining consistent pipeline development.
07 Jan 2025
Beyond Rewards: Optimise Your Loyalty Programme
Download the Loyalty Programme Optimisation Guide to discover insights on loyalty trends, programme optimisation, and turning customers into superfans..png)