State of Loyalty Report 2024

In today's economic environment, it’s easy to become overwhelmed by tightening budgets and rising inflation.

But listen to this: 65% of European consumers say they are willing to pay more to buy from brands to which they are loyal. And for brands that invest in their loyalty strategies, the rewards include higher levels of customer retention, more consistent revenues and a reduced burden to acquire new customers.

Download Marigold’s 2024 State of Loyalty Report, featuring data from Marigold’s 2024 European Consumer Trends Index, to discover:

• The latest consumer data on brand loyalty

• Four key action items to drive deeper loyalty

• Practical methods to optimise the human experience

• And more!

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