03 Jul 2018
Harnessing the opportunities of voice technology
Cherie Chambers our user experience lead at WPN Chameleon tells you how to join the voice race and avoid falling at the first hurdles by making sure your brand's voice experiences are always meaningful for end users.
27 Jun 2018
Brand Research and Insights - Do I know you?
Brand research is a rather big term that covers a lot, for example de-mystifying things such as concept testing and customer’s expectations. However, it is often dismissed due to time and budget.
26 Jun 2018
Epsilon Named a Leader for Email Marketing Services by Independent Research Firm
Epsilon Agility Harmony Highest Ranked in the Current Offering category with the highest Scores Possible in the Artificial Intelligence, Collaboration, Corporate Governance and Compliance, Security and Services criteria
26 Jun 2018
Loyalty is dead. Long live loyalty.
Customer engagement agency TMW Unlimited hosted its 12th Influence Session, exploring how both the consumer and brand relationship to loyalty has radically changed over the past decade and introducing current tactics for success in this space.
25 Jun 2018
Testing Marketing Campaigns - Ask your audience
Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the consumer and engage them in content that is harmonious with their thoughts and beliefs.
22 Jun 2018
GDPR - 28 DAYS LATER
What has changed since GDPR and how can Marketers make the most of it.
20 Jun 2018
10 Steps to Global Marketing Efficiency at Scale
We understand the challenges global companies face with delivering effective campaigns quickly, at low cost, whilst balancing the need to localize and provide enough flexibility to drive local innovation.
20 Jun 2018
How will you Stop your Business Stagnating during the World Cup?
Whos ready for 4 weeks of glorious football, If the World Cup isn’t your thing but you can’t get enough of the sunny days that warm our skin and cheer us up. The World Cup is expected to disrupt business in June and July. Check out this blog for some tips to keep the disruption to a minimum.
19 Jun 2018
Five Reasons Your Marketing Campaign Isn't Working (And How to Fix it)
Not getting the desired results from your marketing campaign? Let's look at the common problems that plague marketing campaigns and how you can overcome them.