GDPR - 28 DAYS LATER

The day of reckoning was almost a month ago. Our inboxes are lighter, but the sun still rises in the East and I hope we are all still employed. However, your employer’s requirements are still the same - sell more, improve Customer Experience, Increase our ROI.

The difference being, you can no longer pull that “email all” lever and expect to sell X amount of product.

Your marketable database has probably shrunk, but I bet your company’s expectations of you haven’t.

All is not lost, by now you should understand how big that marketing pool is and cherish those customers who have remained loyal and have opted to be contacted. Although, there is now the worry that poor communication may erode that ever-decreasing pool of marketable contacts – It’s so easy for them to opt out.

Let’s show those customers that you love them. Let us provide them with content that is relevant and engaging. Let us use the channels that they prefer and join up the dots between those channels.

It’s a new era and you need new marketable contacts. This isn’t as big a challenge as you might first think. Understanding where prospects come from and providing relevant content from the start is the quickest way to get them engaged with your brand. Personalising home pages once a prospect has shown interest in a particular area of your website. Using Customer Journey Analytics will provide you with valuable information of where prospects come from, what their interests are and how to improve their journey with your brand. But it doesn’t stop with analytics. Customer Journey Analytics is a great place to start to get that all important understanding, but the key is to then act upon this understanding in Realtime to ensure they stay engaged. This is where Customer Journey Orchestration comes in. As we know these new customers can be fickle folks that will not give you the right to communicate marketing messages unless they feel comfortable that you understand their needs and can show this “in the moment”.

This is your opportunity to rise like a Phoenix from the flames. Get the Customer Journey Analysis and Orchestration right and you will win more loyal customers with increased LTV that may even be willing to share their experiences with their peers. #bestmarketingever

Kitewheel, Customer Journey Analysis & Orchestration – personalising experiences for unknown prospects through to multi-channel loyal customers.