Filter By

Show All

Connect to


When & Where?

Wednesday, 6th November 2019


Ticket Information

DMA member


IDM member


Non member


Webinar-Semiotics_Webinar copy.png

Join us for an overview of semiotics, and how it can play a big part in customer engagement. Hear success stories from &You, Sign Salad, and Lawes Consulting.

Today’s data-savvy consumer has come to expect a much greater understanding of their needs more than ever before.

But what other methods are there?

This webinar will provide an informative overview of what is meant by semiotics in customer engagement. You’ll explore the barriers, challenges, and successes from key speakers, who’ll discuss how semiotics have been used effectively in customer engagement campaigns, and how it can be used as an alternative to AI.

Will Hawkins, Senior Planner, &You London, will be chairing the webinar and sharing insight from his 8 years in market research, data, CRM, and brand planning.

During the webinar you will:

  • Get to the nitty gritty of semiotics in customer engagement
  • Hear from Alex Gordon, Founder & CEO of Sign Salad, a cultural insight agency specialising in semiotics, who’ll reveal the business benefit of semiotics, and its vital role in providing a level of customer engagement that every brand is looking for
  • Learn insights that’ll permanently change the way you look at the world, and not just when you are at work from Rachel Lawes, Semiotician and Consumer Psychologist, Lawes Consulting

We’ll see you there.


Book Now


For all enquiries regarding this event, including sponsorship opportunities, please contact Cynthia de Gelder.

Please login to comment.