When & Where?
Wednesday, 8th May 2024
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Ticket Information
Free
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For many organisations, their impact on the environment has become an increasingly important area of overall business focus. For some this has even become a genuine point of difference appealing to both customers and employees. The phrase 'it takes a village' of other roles in organisations to address sustainability challenges' has never been truer.
While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene.
Our own initial research findings have already shown the level of importance this is having among marketing leaders and teams. Sustainable minded and concerned teams are starting to question just how sustainable their work is regarding the choice of channels being utilised. Be sure to fill out the survey here, to contribute to the findings.
But what are these teams worrying about and are they focusing on the right areas? Do they really know the impact of using different channels and how can they make better informed and more measurable decisions?
Join us online as we explore the impact of marketing in the age of sustainability. Chaired by Jo Young, Managing Director, UniFida, and Co-Chair of the Sustainability Taskforce, we'll discuss the latest DMA sustainability research. The findings will be discussed as a clear indication of how united the industry is when addressing sustainability questions.
You'll also hear:
- Marketing Consultant, Michael Bristow dissect the latest DMA sustainability research findings
- Chris Sewell, Founder of Net Zero Media, whose work has revealed the real sustainability cost of differing marketing channels, giving you a new perspective in addressing this key generational issue
- A panel discussion followed by a Q&A with Enrico Girotto, Head of Policy, FEDMA and Lucy Klinkenberg-Matthews, Head of ESG, Paragon, as they delve into the importance of sustainability in the industry and the work they are doing
We look forward to seeing you online.
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Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Sarah Young.
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