Value of Measurement

At a time when marketing budgets are under more pressure than ever, marketers require hard evidence for senior stakeholders not only on the return on their marketing investment, but also on the measurement systems put in place to capture effectiveness accurately.

Unearthing new insight from its databank of 1500 campaigns, the DMA will provide new measurement insights that will stimulate a frank conversation about how businesses need to set themselves up for successful measurement. The report's launch event will involve a reveal of the key report findings, plus panel debates from experts spanning agencies, advertisers, and tech brands.

Chaired by Tony Miller, Chair of the DMA and the Measurement Taskforce, you'll hear:

• The latest research from Ian Gibbs, Director of Insight and Planning at the DMA
• A fireside chat from Iain Noakes, Marketing Effectiveness Lead, John Lewis Partnership
• A panel discussion including Joy Talbot, Principal Economist, Magic Numbers and Roy Patel, UK MD, Objective Platform

And have plenty of opportunities to network. Leave feeling more confident in establishing measurement best practices and with guidance on how to build relevant and meaningful frameworks.

Please see the agenda here.

Secure your ticket now and check back for more exciting updates.

We look forward to seeing you there.

#dmaevents

---

Do you want to save hundreds of pounds on DMA events each year?

DMA Members benefit from:

• Free access to our Webinars and Virtual events

• Huge discounts on our in-person events, including the DMA Awards, our flagship events

Get in touch to discover the full range of DMA Membership benefits.

---

Book Now