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Wednesday, 25th May 2022


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How can you better understand your email marketing performance and build more effective campaigns? Join us as we take an exclusive look into the IMDb's Email Report alongside Campaigner, OVO Energy, The Economist, NEC Group and Data Stories Consulting.

The IMDB's Email Report is built on the back of the DMA's Intelligent Marketing Databank, which captures effectiveness data from over a thousand response, brand, retention, and acquisition campaigns

Explore the role of email marketing in driving campaign effectiveness while unpicking how the channel shifts the dial on response, business, and brand marketing KPIs.  

During this webinar, you'll also:

  • Hear a presentation on the research launch from Ian Gibbs, Founder and Measurement Consultant, Data Stories Consulting

  • Uncover the insights, analysis, and industry views of the report from Amy Doyle, Director of Client Services, Campaigner, and David Walker, Head of Lifetime Value, OVO Energy, Dhiren Patel, Senior Manager, Product Marketing, The Economist and Garry Hinnett, Head of Digital Marketing, NEC Group

  • Have the opportunity to ask questions to our panel of industry experts

This research is linked to our Meaningful Marketing Measurement 2021 report.

Check back for additional speaker announcements.

We hope to see you there.


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For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Gough.

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