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When & Where?

Monday, 30th September 2019

ASDA House
Great Wilson Street
LS11 5AD

Ticket Information

DMA member


Non member

£400 (+VAT)


Redefine how you collaborate across teams in your business. This session is set in a collaborative environment that will challenge your skills, add to them and give you new approaches to take away and use, straight away

With a brief provided by ASDA, you'll join forces and work together in cross-discipline teams to find the best solution for ASDA's challenge in a hackathon-style event.

The day will be bolstered by inspirational speakers and close support and guidance from a team of expert judges.

You'll leave feeling inspired and ready to implement change in your day to day working life after understanding the need for and importance of cross-team collaboration.

You will:

  • Work on a live brief set by ASDA, that encourages you to collaborate with other senior marketers to practically break down the silos between data, tech, and creativity
  • Be inspired to use the learnings from your Labs project to implement and develop real change within your own business and how it blends data, creativity, and tech
  • Be encouraged to view your Customer Engagement strategy in a different light

This is a learning-by-doing environment. Totally immersive, totally collaborative. You will take away crucial lessons in engagement principles and execution to help right now in your marketing approaches.

The Brief: ASDA: Save Money. Live Better

As such a competitive retailer amongst its rivals, ASDA has little need to utilise traditional methods of customer retention such as loyalty schemes or point-related discounts, or do much more when it comes to living up to its “Save Money” mission. The real opportunity stems from showing customers how to “Live Better” through shopping with ASDA.

‘Live Better’ can mean lots of things to different customers. Utilising real data from ASDA’s social, transactional and behavioural customer records, how can you help ASDA better serve its customers in a market-leading and unique way to genuinely help customers ‘Live Better’?


Gary Jones, marketing and CRM manager, Swinton
"Attending the DMA Customer Engagement Lab allowed me to use my skills and experience to be part of a team that delivered a project idea in just one day, get that! It's not often that you get to actually deliver an idea so quickly back in the real world, so this was something different and inclusive.! I would highly recommend this as a day for getting involved and coming away having learnt something!"


*DMA member organisations can apply for one free scholarship per year. For non members and any additional DMA member applicants from the same company, the cost of the course is £400 (+VAT).

Campaign sponsor

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For all enquiries regarding this event, including sponsorship opportunities, please contact Ellie Turner.

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