When & Where?
Tuesday, 18th February 2020
36 King's Stables Road
How is customer experience evolving? Find out the latest insights and expert viewpoints on an emerging marketing and creative universe, led by the hyper-personal; gamification; and AR/VR.
For your marketing and messaging to thrive and grow in 2020 and beyond, there is a whole, emerging world of customer experience you can tap into.
This session - led by DMA Head of Insight Tim Bond, and Scott Logie, Customer Engagement Director at REaD Group and Chair of the DMA’s Customer Engagement Committee - looks at three key cornerstones of this universe:
- The personalised experience
We take an up-close look at personalisation – no longer, if it ever was, the dream open goal for marketers.
Ask: what do customers want from personalised experiences? What are they willing to engage with? What are the barriers to them taking the next step in their digital lives?
In 2018, nearly half of consumers (45%) had used or were interested in using an app that "motivates me to stick to a personal goal“ - rising to 79% and 74% of Gen Z and Millennials respectively.
So how can you tap into the consumer aspiration? What personalised experiences engage across diverse touchpoints? How can you craft competition and personal challenges that resonate?
- AR / VR
AR / VR and mixed reality technologies hold disruptive implications for many areas of life – and thus present a diverse challenge for marketers.
Get the expert view on the channels and CX strategies you need to cultivate to maximise AR / VR impacts. And discover the latest techniques in AR / VR creative and marketing that will allow you to grow your brand’s presence both digitally and physically.
And you’ll also get the key findings and takeaways from our research - carried out with in collaboration with Paragon, Collinson, dotdigital and in partnership with Foresight Factory - on Acquisition and the Consumer Mindset, with a focus on why customers leave behind the brands they claim to love.
For all enquiries regarding this event, including sponsorship opportunities, please contact Lisa McLauchlan.