Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
20 Jul 2021
Email Benchmarking Report 2021
Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
16 Jul 2021
Contact Centre Council Quality Assurance Roundtable
What is Quality Assurance? Call Centre Quality Assurance (QA) is a business process that can help ensure customer interactions are aligned with business goals.
05 Jul 2021
Investigating Email: IP Addresses - It's Good to Share...Sometimes!
A correct sending infrastructure is a crucial factor in email delivery and deliverability.The choice between whether to use shared or dedicated IP addresses is an important decision that the programme owner needs to address and handle carefully. Here we discuss the pros and cons of both worlds.
28 May 2021
Customer Data Council: The End of Third-Party Cookies
As browser providers move to offer more transparency, third-party cookies are being deprecated. The Thought Leadership and Best Practice Hub from the DMA Customer Data Council shares what CMOs and content marketers really need to know and the steps they can take.
27 May 2021
Marketer Email Tracker 2021
During the pandemic email has proven vital for businesses to communicate with customers. The restrictions in place have benefitted the channel with bigger budgets and an increased ROI. Discover more about the health of email in an unprecedented year in UK data and marketing.
30 Apr 2021
Investigating Email: Embracing Change
We have all had to adapt to new ways of living and interacting over the past 12 months. This change of communication has significantly changed the relationship between consumers and brands. But what exactly has changed? And what impact has this had on email? Read on to find out.
28 Apr 2021
DMA Insight: What Customers Want from Email
Email lives within an ecosystem of numerous other channels. But which should be included when building a multi-channel approach? How do customers use their inbox? And how do they respond to brand emails? Here’s a snapshot from our Consumer Email Tracker 2021 report to answer all of this and more.
14 Apr 2021
Consumer Email Tracker: Deep-Dive Insights from the Email Council
The Consumer Email Tracker is highly valuable when it comes to helping marketers walk a mile in their subscribers’ shoes, providing an effective mirror for changing subscriber behaviours, especially when broader drivers are at play. The recently launched 2021 edition (sponsored by Validity) is...
12 Apr 2021
Marketing Automation in Print: What They Said
At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie,...