Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
28 Feb 2017
Engagement in a mobile world
Most of us have smartphones, but what does this mean for businesses looking to speak to consumers via what they hold in their hands? Take a look at engagement in a mobile world in banking and retail and learn that great editorial makes a huge difference.
31 Jan 2017
What's Next? This is.
What's Next? Introduced us to new campaigns and new ideas. Read about the the future of the agency, the future of gambling and the future of the future.
31 Jan 2017
The human touch
Are marketers on the fast track to becoming human forks in a world of robot soup? Or does being human still matter when it comes to engaging customers?
30 Jan 2017
The rise of the machines
Chair of the DMA's Customer Engagement Committee, Scott Logie, takes on the robot hordes that terrify so many marketers - and finds that reports of the death of human-driven marketing are greatly exagerrated
25 Jan 2017
Why âpredictiveâ is the wrong way to think about engaging with people
I’d like to propose a few ways to think about customer engagement which focus on proven behaviour and certainty, rather than presumptives and best guesses.
20 Jan 2017
Data is the only way marketers can offer customers the relevance they demand
Data is essential for advertisers and marketers to make their messaging relevant to customers. First party data from within the brand is a key building block, but third party data can often be integral to providing a clearer picture of a customer’s preferences.
16 Dec 2016
2017 and customer engagement
A big year ahead looms ahead for marketers looking to give their customer engagement that crucial edge. We take a quick look at 2017 and try to spot a few trends.
16 Dec 2016
Why should marketers use artificial intelligence?
Emarsys' marketing communications manager Lisa Manthei discusses how AI can fill the gap between data science and information, and actually produce marketing that really connects
16 Dec 2016
The joy of segmentation
Scott Logie is MD of REaD Group Insight and the Chair of our Customer Engagement Committee. Here he tells us of his love for segmentation and what getting this right means for marketers looking to engage diverse audiences.