Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
18 May 2017
Customer Engagement Labs: The creative consideration
Think like the customer to future-proof your business, says CEO of TMW Unlimited Chris Pearce, introducing the creative component of the customer engagement labs
18 May 2017
Customer Engagement Labs: The data debate
Introducing the labs, Alex Timlin, VP client services at Emarsys, began by asking how you can use data to make people happy - the role of data and technology in your customer engagement strategy
17 May 2017
Customer Engagement Labs: The brief
To develop new and innovative ways of creating awareness and engagement with the Hilton Honors App, using this to drive more downloads
12 May 2017
First winners of the DMA Customer Engagement Labs prize announced
A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers
02 May 2017
Every nudge marketerâs customer journey checklist
Great marketing isn’t a hoax. More than feeding consumers a series of subliminal messages, this is really a practical application of the behavioural economic ‘nudge theory’, or ‘nudge marketing’.
27 Apr 2017
DMA advice: Marketing intelligence 2017
The DMA's customer engagement committee has produced this guide to help businesses get to grips with marketing intelligence approaches such as programmatic and artificial (or augmented) intelligence
04 Apr 2017
How to maintain customer relationships in the wake of GDPR
Scott Logie is customer engagement director at REaD Group and chair of the DMA's Customer Engagement Committee. Grab his thoughts on how you can keep customer-centric as the dust rises and falls around GDPR.
28 Feb 2017
Customer Engagement Labs
Shape the future of your engagement strategies with a one-day, interactive workshop that will equip you with the skills, tech insight and practical experience to revolutionise how you connect to your customers
28 Feb 2017
Engagement in a mobile world
Most of us have smartphones, but what does this mean for businesses looking to speak to consumers via what they hold in their hands? Take a look at engagement in a mobile world in banking and retail and learn that great editorial makes a huge difference.