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DMA Awards 2023: The Winning Work
06 Dec 2023
The DMA Awards winners have been picked on, picked over and eventually picked our by the DMA judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix Winner
Click on the categories below to reveal the winning work.
Grand Prix Winner
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Agency: The Creative Consultancy
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Client: Royal Mail
Grand Prix Shortlist
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Agency: House 337
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Client: Women's Aid
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Agency: RAPP
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Client: KFC
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Agency: The Creative Consultancy
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Client: Royal Mail
Industry Sectors
Automotive
- Silver: Launching Suzuki. Good Different.
- Agency: Iris London
- Client: Suzuki Cars UK
- Bronze: Electric Sunshine on Blue Monday
- Agency: BBH London
- Client: Volkswagen Commercial Vehicles
B2B
- Gold: Lighter Deliveries
- Agency: The Creative Consultancy
- Client: Royal Mail
- Silver: Fish & Chipmunks
- Agency: Gasp!
- Client: Addleshaw Goddard
- Bronze: When You Don't Use ABAX
- Agency: The Croc
- Client: ABAX
B2C
- Gold: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
- Silver: The Welcome Journey That Listens
- Agency: Armadillo
- Client: P&O cruises
- Bronze: Matching People and Property
- Agency: addmustard
- Client: Marsh and Parsons
B2E
- Silver: Colleagues to Competitors: Scoring Loyalty
- Agency: RAPP
- Client: IKEA
- Bronze: EY's NextWave Elevator Challenge
- Agency: Ogilvy UK
- Client: EY
Charity
- Gold: He's Coming Home
- Agency: House 337
- Client: Women's Aid
- Silver: The Ultimate Vow
- Agency: Medialab Group and New Commercial Arts
- Client: Alzheimer's Society
- Bronze: Don't Google It, Fumble It
- Agency: RAPP
- Client: Fumble
Entertainment and Publishing
- Gold: Avoid Sky-high bills with Freesat
- Agency: TMW Unlimited
- Client: Freesat
- Silver: Bringing Disney Magic to Email
- Agency: Armadillo
- Client: Disney
- Bronze: Smart paywall project
- Entrant: The Telegraph
- Client: The Telegraph
Financial Services
- Gold: I*mmigrant
- Agency: OLIVER
- Client: WorldRemit
- Silver: Stop! Scammertime!
- Agency: House 337
- Client: Santander
- Bronze: Data-Driven Strategy for Financial Acquisition
- Entrant: DBS Datamarketing
- Client: Tide
FMCG
- Gold: Simply Better With Philadelphia
- Agency: Ogilvy UK
- Client: Philadelphia UK & Ireland
- Silver: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
- Bronze: Hacking growth for Rock Face
- Agency: Red Brick Road and BBJ&K
- Client: Rock Face
Health and Wellness
- Gold: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
- Silver: The Don't Buy It Stall
- Agency: RAPP
- Client: mothers2mothers
- Bronze: Remove Fear From the Smear
- Agency: RAPP
- Client: Ann Summers
Public Sector
- Gold: We Are Life-Changing Careers
- Agency: MullenLowe UK
- Client: NHS England
- Silver: Getting the nation into donation
- Agency: Union Direct
- Client: Scottish National Blood Transfusion Service
- Bronze: Making Media the Medicine
- Agency: Wavemaker UK, M&C Saatchi and OmniGov
- Client: Office for Health Improvement & Disparities (OHID)
Retail and E-commerce
- Gold: Love Your Boobs
- Agency: House 337
- Client: Marks & Spencer
- Silver: Winning Hearts & Minds of Gen-Z
- Agency: Havas Media Network
- Client: Starbucks
- Bronze: Smashing Targets for Abbott Lyon
- Agency: Craft Media London
- Client: Abbott Lyon
Sports
- Gold: F1 Unlocked: Bringing fans inside
- Agency: Ogilvy UK
- Client: Formula 1
- Silver: Tennis Opened Up
- Entrant: LTA
- Client: LTA (formally Lawn Tennis Association)
- Bronze: Always be there: Vodafone-Wimbledon Sponsorship
- Agency: Ogilvy UK
- Client: Vodafone
Travel and Leisure
- Gold: Every stop is a story
- Agency: TMW Unlimited
- Client: Govia Thameslink Railway
- Silver: I Came By Train
- Agency: Wavemaker UK and Mother
- Client: Trainline
- Bronze: Affordable ways to travel
- Entrant: Havas CX Helia
- Agency: Havas CX Helia Cirencester
- Client: Great Western Railway
Utilities and Telecommunications
- Gold: Making mobile more supermarket
- Agency: BBH and Essence Mediacom
- Client: Tesco Mobile
- Silver: Always be there: Vodafone-Wimbledon Sponsorship
- Agency: Ogilvy UK
- Client: Vodafone
- Bronze: Powering up the passion. PPX
- Agency: Wunderman Thompson
- Client: Samsung Europe
Channels
- Gold: McNuggets® - Heroes of Shared Occasions
- Agency: Armadillo
- Client: McDonald's
- Silver: Bringing Disney Magic to Email
- Agency: Armadillo
- Client: Disney
- Bronze: Powering up passion with email
- Agency: Wunderman Thompson
- Client: Samsung Europe
- Gold: A Smith Award Entry?
- Agency: PSE
- Client: Mr & Mrs Smith
- Silver: Homemover data rockets HelloFresh acquisition
- Agency: PSE
- Client: HelloFresh
- Bronze: Sky Winback DM King's Coronation
- Agency: Sky Creative
- Client: Sky
Out of Home
- Silver: Winning Hearts & Minds of Gen-Z
- Agency: Havas Media Network
- Client: Starbucks
- Bronze: Put It On Your List
- Agency: TMW Unlimited
- Client: The Trussell Trust
Social Media
- Gold: #TurnYourBack
- Agency: Ogilvy UK & DAVID
- Client: DOVE
- Silver: OREO Twists
- Agency: Digitas
- Client: Mondelez International
- Bronze: Make Yourself, at Home
- Agency: Ogilvy UK
- Client: Argos
Unaddressed Print and Door Drops
- Gold: Pringles - Targeted Door Drop Campaign
- Agency: ZEAL Creative
- Client: Pringles UK
- Silver: Harnessing communities for doordrop success
- Entrant: Whistl (Doordrop Media) and Herdify
- Client: Abel & Cole
- Bronze: Achieving Outstanding Return On Investment
- Entrant: Whistl (Doordrop Media)
- Client: Princess Cruises
Campaigns
Brand Building
- Gold: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
- Silver: Making mobile more supermarket
- Agency: BBH and Essence Mediacom
- Client: Tesco Mobile
- Bronze: Sprite Limelight
- Agency: WPP Open X and Universal Music Group
- Client: Sprite
Brand Experience
- Gold: The Don't Buy It Stall
- Agency: RAPP
- Client: mothers2mothers
- Silver: Colleagues to Competitors: Scoring Loyalty
- Agency: RAPP
- Client: IKEA
- Bronze: Electric Sunshine on Blue Monday
- Agency: BBH London
- Client: Volkswagen Commercial Vehicles
Customer Acquisition
- Gold: Refer a Charles
- Agency: M&C Saatchi
- Client: Costa Coffee
- Silver: Life Interrupted: Challenging Broadband Apathy
- Agency: Ogilvy UK
- Client: Vodafone
- Bronze: Data-Driven Strategy for Financial Acquisition
- Entrant: DBS Datamarketing
- Client: Tide
Customer Journey
- Gold: KFC Rewards Arcade
- Agency: RAPP
- Client: KFC
- Silver: Supercharging our lapsing journey
- Entrant: Specsavers
- Client: Specsavers
- Bronze: Monopoly: Play and Stay
- Agency: Armadillo
- Client: McDonald's
Customer Programme
- Gold: Using predictive-AI to reduce churn
- Entrant: British American Tobacco UK
- Client: British American Tobacco UK
- Silver: KFC Rewards Arcade
- Agency: RAPP
- Client: KFC
- Bronze: A membership programme less ordinary
- Agency: VCCP Customer Engagement
- Client: Fortnum & Mason
Inclusive Marketing
- Gold: Ambitious Applications
- Agency: RAPP
- Client: London Youth
- Silver: I*mmigrant
- Agency: OLIVER
- Client: WorldRemit
- Bronze: Never March Alone
- Agency: TMW Unlimited
- Client: Pride in London
Integrated
- Gold: SmartShop
- Agency: Ogilvy UK
- Client: Sainsbury's
- Silver: OREO Twists
- Agency: Digitas
- Client: Mondelez International
- Bronze: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
Launch
- Gold: Rise Fast, Work Young
- Agency: Smithfield Agency and IPA
- Client: Hospitality Rising
- Silver: Launching ITVX
- Agency: EssenceMediaComX, Uncommon, Dixon Baxi
- Client: ITV
- Bronze: The Algorithms of Control
- Agency: Wavemaker UK
- Client: Paramount+
Sustainability
- Silver: Lighter Deliveries
- Agency: The Creative Consultancy
- Client: Royal Mail
- Bronze: I Came By Train
- Agency: Wavemaker UK and Mother
- Client: Trainline
Thoughtful Marketing
- Gold: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
- Silver: Making Media the Medicine
- Agency: Wavemaker UK, M&C Saatchi and OmniGov
- Client: Office for Health Improvement & Disparities (OHID)
- Bronze: #TurnYourBack
- Agency: Ogilvy UK & DAVID
- Client: DOVE
Data and Tech
Data and Insight
- Gold: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
- Silver: KFC Rewards Arcade
- Agency: RAPP
- Client: KFC
- Bronze: F1 Unlocked: Zandvoort Unlocked
- Agency: Ogilvy UK
- Client: Formula 1
Data Storytelling
- Gold: Choice paradox to plan perfection
- Agency: TMW Unlimited
- Client: Vodafone
- Silver: Embedding a Digital First Strategy
- Entrant: M&S Bank
- Client: M&S Bank
- Bronze: Colleagues to Competitors: Scoring Loyalty
- Agency: RAPP
- Client: IKEA
Digital Product
- Gold: KFC Rewards Arcade
- Agency: RAPP
- Client: KFC
- Silver: ITVX
- Entrant: ITV
- Client: ITV
- Bronze: Zoteria
- Entrant: Potato
- Client: Vodafone Foundation
Marketing Automation
- Gold: The Welcome Journey That Listens
- Agency: Armadillo
- Client: P&O Cruises
- Silver: Smart paywall project
- Entrant: The Telegraph
- Client: The Telegraph
- Bronze: Abandoned journey with unprecedented personalisation
- Agency: RedEye
- Client: Travelodge
Craft
Copywriting
- Gold: Spinal Stories
- Agency: RAPP
- Client: Back Up
- Silver: Ambitious Applications
- Agency: RAPP
- Client: London Youth
- Bronze: KitKat Have a...
- Agency: Wunderman Thompson
- Client: Nestlé
Creative Solution
- Gold: Ambitious Applications
- Agency: RAPP
- Client: London Youth
- Silver: Remove Fear From the Smear
- Agency: RAPP
- Client: Ann Summers
- Bronze: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
Design or Art Direction
- Gold: Remove Fear From the Smear
- Agency: RAPP
- Client: Ann Summers
- Silver: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
- Bronze: KFC Rewards Arcade
- Agency: RAPP
- Client: KFC
Film, Video or Moving Image
- Gold: He's Coming Home
- Agency: House 337
- Client: Women's Aid
- Silver: The Ultimate Vow
- Agency: Medialab Group and New Commercial Arts
- Client: Alzheimer's Society
- Bronze: Toxic Influence
- Agency: Ogilvy UK
- Client: DOVE
Voice or Audio
- Gold: Safe Spaces
- Agency: Wunderman Thompson
- Client: HSBC UK
- Silver: Sprite Limelight
- Agency: WPP Open X and Universal Music Group
- Client: Sprite
- Bronze: Today in Focus
- Agency: OLIVER
- Client: Guardian News and Media