DMA Awards 2023: The Winning Work

Automotive

• Silver: Launching Suzuki. Good Different.
• Agency: Iris London
• Client: Suzuki Cars UK


• Bronze: Electric Sunshine on Blue Monday
• Agency: BBH London
• Client: Volkswagen Commercial Vehicles

B2B

• Gold: Lighter Deliveries
• Agency: The Creative Consultancy
• Client: Royal Mail


• Silver: Fish & Chipmunks
• Agency: Gasp!
• Client: Addleshaw Goddard


• Bronze: When You Don't Use ABAX
• Agency: The Croc
• Client: ABAX

B2C

• Gold: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE


• Silver: The Welcome Journey That Listens
• Agency: Armadillo
• Client: P&O cruises


• Bronze: Matching People and Property
• Agency: addmustard
• Client: Marsh and Parsons

B2E

• Silver: Colleagues to Competitors: Scoring Loyalty
• Agency: RAPP
• Client: IKEA


• Bronze: EY's NextWave Elevator Challenge
• Agency: Ogilvy UK
• Client: EY

Charity

• Gold: He's Coming Home
• Agency: House 337
• Client: Women's Aid


• Silver: The Ultimate Vow
• Agency: Medialab Group and New Commercial Arts
• Client: Alzheimer's Society


• Bronze: Don't Google It, Fumble It
• Agency: RAPP
• Client: Fumble

Entertainment and Publishing

• Gold: Avoid Sky-high bills with Freesat
• Agency: TMW Unlimited
• Client: Freesat


• Silver: Bringing Disney Magic to Email
• Agency: Armadillo
• Client: Disney


• Bronze: Smart paywall project
• Entrant: The Telegraph
• Client: The Telegraph

Financial Services

• Gold: I*mmigrant
• Agency: OLIVER
• Client: WorldRemit


• Silver: Stop! Scammertime!
• Agency: House 337
• Client: Santander


• Bronze: Data-Driven Strategy for Financial Acquisition
• Entrant: DBS Datamarketing
• Client: Tide

FMCG

• Gold: Simply Better With Philadelphia
• Agency: Ogilvy UK
• Client: Philadelphia UK & Ireland


• Silver: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE


• Bronze: Hacking growth for Rock Face
• Agency: Red Brick Road and BBJ&K
• Client: Rock Face

Health and Wellness

• Gold: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE


• Silver: The Don't Buy It Stall
• Agency: RAPP
• Client: mothers2mothers


• Bronze: Remove Fear From the Smear
• Agency: RAPP
• Client: Ann Summers

Public Sector

• Gold: We Are Life-Changing Careers
• Agency: MullenLowe UK
• Client: NHS England


• Silver: Getting the nation into donation
• Agency: Union Direct
• Client: Scottish National Blood Transfusion Service


• Bronze: Making Media the Medicine
• Agency: Wavemaker UK, M&C Saatchi and OmniGov
• Client: Office for Health Improvement & Disparities (OHID)

Retail and E-commerce

• Gold: Love Your Boobs
• Agency: House 337
• Client: Marks & Spencer


• Silver: Winning Hearts & Minds of Gen-Z
• Agency: Havas Media Network
• Client: Starbucks


• Bronze: Smashing Targets for Abbott Lyon
• Agency: Craft Media London
• Client: Abbott Lyon

Sports

• Gold: F1 Unlocked: Bringing fans inside
• Agency: Ogilvy UK
• Client: Formula 1


• Silver: Tennis Opened Up
• Entrant: LTA
• Client: LTA (formally Lawn Tennis Association)


• Bronze: Always be there: Vodafone-Wimbledon Sponsorship
• Agency: Ogilvy UK
• Client: Vodafone

Travel and Leisure

• Gold: Every stop is a story
• Agency: TMW Unlimited
• Client: Govia Thameslink Railway


• Silver: I Came By Train
• Agency: Wavemaker UK and Mother
• Client: Trainline


• Bronze: Affordable ways to travel
• Entrant: Havas CX Helia
• Agency: Havas CX Helia Cirencester
• Client: Great Western Railway

Utilities and Telecommunications

• Gold: Making mobile more supermarket
• Agency: BBH and Essence Mediacom
• Client: Tesco Mobile


• Silver: Always be there: Vodafone-Wimbledon Sponsorship
• Agency: Ogilvy UK
• Client: Vodafone


• Bronze: Powering up the passion. PPX
• Agency: Wunderman Thompson
• Client: Samsung Europe

Channels

Email

• Gold: McNuggets® - Heroes of Shared Occasions
• Agency: Armadillo
• Client: McDonald's


• Silver: Bringing Disney Magic to Email
• Agency: Armadillo
• Client: Disney


• Bronze: Powering up passion with email
• Agency: Wunderman Thompson
• Client: Samsung Europe

Mail

• Gold: A Smith Award Entry?
• Agency: PSE
• Client: Mr & Mrs Smith


• Silver: Homemover data rockets HelloFresh acquisition
• Agency: PSE
• Client: HelloFresh


• Bronze: Sky Winback DM King's Coronation
• Agency: Sky Creative
• Client: Sky

Out of Home

• Silver: Winning Hearts & Minds of Gen-Z
• Agency: Havas Media Network
• Client: Starbucks


• Bronze: Put It On Your List
• Agency: TMW Unlimited
• Client: The Trussell Trust

Social Media

• Gold: #TurnYourBack
• Agency: Ogilvy UK & DAVID
• Client: DOVE


• Silver: OREO Twists
• Agency: Digitas
• Client: Mondelez International


• Bronze: Make Yourself, at Home
• Agency: Ogilvy UK
• Client: Argos

Unaddressed Print and Door Drops

• Gold: Pringles - Targeted Door Drop Campaign
• Agency: ZEAL Creative
• Client: Pringles UK


• Silver: Harnessing communities for doordrop success
• Entrant: Whistl (Doordrop Media) and Herdify
• Client: Abel & Cole


• Bronze: Achieving Outstanding Return On Investment
• Entrant: Whistl (Doordrop Media)
• Client: Princess Cruises

Campaigns

Brand Building

• Gold: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE


• Silver: Making mobile more supermarket
• Agency: BBH and Essence Mediacom
• Client: Tesco Mobile


• Bronze: Sprite Limelight
• Agency: WPP Open X and Universal Music Group
• Client: Sprite

Brand Experience

• Gold: The Don't Buy It Stall
• Agency: RAPP
• Client: mothers2mothers


• Silver: Colleagues to Competitors: Scoring Loyalty
• Agency: RAPP
• Client: IKEA


• Bronze: Electric Sunshine on Blue Monday
• Agency: BBH London
• Client: Volkswagen Commercial Vehicles

Customer Acquisition

• Gold: Refer a Charles
• Agency: M&C Saatchi
• Client: Costa Coffee


• Silver: Life Interrupted: Challenging Broadband Apathy
• Agency: Ogilvy UK
• Client: Vodafone


• Bronze: Data-Driven Strategy for Financial Acquisition
• Entrant: DBS Datamarketing
• Client: Tide

Customer Journey

• Gold: KFC Rewards Arcade
• Agency: RAPP
• Client: KFC


• Silver: Supercharging our lapsing journey
• Entrant: Specsavers
• Client: Specsavers


• Bronze: Monopoly: Play and Stay
• Agency: Armadillo
• Client: McDonald's

Customer Programme

• Gold: Using predictive-AI to reduce churn
• Entrant: British American Tobacco UK
• Client: British American Tobacco UK


• Silver: KFC Rewards Arcade
• Agency: RAPP
• Client: KFC


• Bronze: A membership programme less ordinary
• Agency: VCCP Customer Engagement
• Client: Fortnum & Mason

Inclusive Marketing

• Gold: Ambitious Applications
• Agency: RAPP
• Client: London Youth


• Silver: I*mmigrant
• Agency: OLIVER
• Client: WorldRemit


• Bronze: Never March Alone
• Agency: TMW Unlimited
• Client: Pride in London

Integrated

• Gold: SmartShop
• Agency: Ogilvy UK
• Client: Sainsbury's


• Silver: OREO Twists
• Agency: Digitas
• Client: Mondelez International


• Bronze: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE

Launch

• Gold: Rise Fast, Work Young
• Agency: Smithfield Agency and IPA
• Client: Hospitality Rising


• Silver: Launching ITVX
• Agency: EssenceMediaComX, Uncommon, Dixon Baxi
• Client: ITV


• Bronze: The Algorithms of Control
• Agency: Wavemaker UK
• Client: Paramount+

Sustainability

• Silver: Lighter Deliveries
• Agency: The Creative Consultancy
• Client: Royal Mail


• Bronze: I Came By Train
• Agency: Wavemaker UK and Mother
• Client: Trainline

Thoughtful Marketing

• Gold: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE


• Silver: Making Media the Medicine
• Agency: Wavemaker UK, M&C Saatchi and OmniGov
• Client: Office for Health Improvement & Disparities (OHID)


• Bronze: #TurnYourBack
• Agency: Ogilvy UK & DAVID
• Client: DOVE

Data and Tech

Data and Insight

• Gold: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE


• Silver: KFC Rewards Arcade
• Agency: RAPP
• Client: KFC


• Bronze: F1 Unlocked: Zandvoort Unlocked
• Agency: Ogilvy UK
• Client: Formula 1

Data Storytelling

• Gold: Choice paradox to plan perfection
• Agency: TMW Unlimited
• Client: Vodafone


• Silver: Embedding a Digital First Strategy
• Entrant: M&S Bank
• Client: M&S Bank


• Bronze: Colleagues to Competitors: Scoring Loyalty
• Agency: RAPP
• Client: IKEA

Digital Product

• Gold: KFC Rewards Arcade
• Agency: RAPP
• Client: KFC


• Silver: ITVX
• Entrant: ITV
• Client: ITV


• Bronze: Zoteria
• Entrant: Potato
• Client: Vodafone Foundation

Marketing Automation

• Gold: The Welcome Journey That Listens
• Agency: Armadillo
• Client: P&O Cruises


• Silver: Smart paywall project
• Entrant: The Telegraph
• Client: The Telegraph


• Bronze: Abandoned journey with unprecedented personalisation
• Agency: RedEye
• Client: Travelodge

Craft

Copywriting

• Gold: Spinal Stories
• Agency: RAPP
• Client: Back Up


• Silver: Ambitious Applications
• Agency: RAPP
• Client: London Youth


• Bronze: KitKat Have a...
• Agency: Wunderman Thompson
• Client: Nestlé

Creative Solution

• Gold: Ambitious Applications
• Agency: RAPP
• Client: London Youth


• Silver: Remove Fear From the Smear
• Agency: RAPP
• Client: Ann Summers


• Bronze: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE

Design or Art Direction

• Gold: Remove Fear From the Smear
• Agency: RAPP
• Client: Ann Summers


• Silver: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE


• Bronze: KFC Rewards Arcade
• Agency: RAPP
• Client: KFC

Film, Video or Moving Image

• Gold: He's Coming Home
• Agency: House 337
• Client: Women's Aid


• Silver: The Ultimate Vow
• Agency: Medialab Group and New Commercial Arts
• Client: Alzheimer's Society


• Bronze: Toxic Influence
• Agency: Ogilvy UK
• Client: DOVE

Voice or Audio

• Gold: Safe Spaces
• Agency: Wunderman Thompson
• Client: HSBC UK


• Silver: Sprite Limelight
• Agency: WPP Open X and Universal Music Group
• Client: Sprite


• Bronze: Today in Focus
• Agency: OLIVER
• Client: Guardian News and Media