DMA Awards 2024: Winning Work

Grand Prix Winner

• Breaking the Silence
• Agency: Ogilvy UK
• Client: Mayor of London

Grand Prix Shortlist

• RSPCA: R.E.S.P.E.C.T for Every Kind
• Agency: JAA Media and AMV BBDO
• Client: RSPCA


• The Melonoma Law
• Agency: Ogilvy UK
• Client: Skin Cancer UK

Automotive

• Gold: The Best Kept Secret
• Agency: TMW
• Client: Suzuki


• Silver: Making it worth the wait
• Agency: WPP
• Client: Ford


• Bronze: The Lexus Golf DM
• Agency: VML UK
• Client: Lexus

B2B

• Gold: Xero: Healthy Business
• Agency: House 337 and December19
• Client: Xero


• Silver: Code My Crown
• Agency: Edelman
• Client: Unilever, Dove


• Bronze: Handmade Approach to Opening Doors
• Agency: The Creative Consultancy
• Client: Maersk

B2C

• Gold: Colour has a new chapter
• Agency: Ogilvy UK
• Client: AkzoNobel UK


• Silver: Less Malarkey, More SMARTY
• Agency: The Gate London
• Client: SMARTY Mobile


• Bronze: EE - Capture the Store
• Agency: Digitas UK
• Client: EE

Charity

• Gold: You Already Vote, So Vote
• Agency: Ogilvy UK
• Client: My Life My Say


• Silver: RSPCA: R.E.S.P.E.C.T for Every Kind
• Agency: JAA Media and AMV BBDO
• Client: RSPCA


• Bronze: The Love Inside
• Agency: GOOD Agency and MI Media
• Client: MND Association

Entertainment and Publishing

• Gold: Feast App: Featuring Flavour Adventures
• Agency: OLIVER and Precis
• Client: The Guardian


• Silver: Colour has a new chapter
• Agency: Ogilvy UK
• Client: AkzoNobel UK


• Bronze: Unsilence The Crowd
• Entrant: Sela and Newcastle United
• Client: Sela and Newcastle United

Financial Services

• Gold: Xero: Healthy Business
• Agency: House 337 and December19
• Client: Xero


• Silver: Immigrants Wanted
• Agency: Uncommon Experience Studio
• Client: Marshmellow


• Bronze: Re-imagined Lloyds Current Account Onboarding
• Entrant: Ogilvy UK
• Client: Lloyds Banking Group

FMCG

• Gold: The Real Cost of Beauty
• Agency: Ogilvy UK
• Client: Dove, Unilever


• Silver: Hard Knocks: A Superbowl Film
• Agency: Ogilvy UK
• Client: DOVE


• Bronze: From finger-waggin' to finger-lickin'
• Agency: RAPP
• Client: KFC

Health and Wellness

• Gold: This is my space
• Agency: T&Pm and C4
• Client: Karo Healthcare


• Silver: Say Hello to Hydromol
• Agency: HH Global
• Client: Alliance Pharmaceuticals


• Bronze: The Melanoma Law
• Agency: Ogilvy UK
• Client: Skin Cancer UK

Public Sector

• Gold: Breaking the Silence
• Agency: Ogilvy UK
• Client: Mayor of London


• Silver: An Extraordinary Job
• Agency: House 337
• Client: Ministry of Justice


• Bronze:The Force Protecting Space
• Agency: House 337
• Client: RAF

Retail and E-commerce

• Gold: Nudging up Loyalty for IKEA
• Agency: RAPP
• Client: IKEA


• Silver: Don't Gift
• Agency: Uncommon Experience Studio
• Client: Not On The High Street


• Bronze: Where London Life Happens
• Agency: TMW
• Client: Greene King

Sports

• Gold: Unsilence The Crowd
• Entrant: Sela and Newcastle United
• Client: Sela and Newcastle United


• Silver: Hard Knocks: A Superbowl Film
• Agency: Ogilvy UK
• Client: Dove


• Bronze: Coca-Cola Paris 2024 Campaign
• Agency: Ogilvy UK
• Client: The Coca-Cola Company

Travel and Leisure

• Gold: Open the door to more
• Agency: TMW
• Client: Govia Thameslink Railway


• Silver: Roam On
• Agency: RAPP
• Client: Virgin Media O2


• Bronze: Let's Do London 2023
• Agency: Wavemaker Global
• Client: London & Partners

Utilities and Telecommunications

• Gold: Less Malarkey, More SMARTY
• Agency: The Gate London
• Client: SMARTY Mobile


• Silver: Turning old into gold
• Agency: RAPP
• Client: Virgin Media O2


• Bronze: EE - Capture the Store
• Agency: Digitas UK
• Client: EE

Channels

Email

• Gold: The Always-On Lifecycle Programme
• Agency: Armadillo
• Client: McDonald's


• Silver: The Disney Fanbase Builder
• Agency: Armadillo
• Client: The Walt Disney Company


• Bronze: TAIloring loyalty for Ralph Lauren
• Agency: RAPP
• Client: Ralph Lauren

Mail

• Gold: The Lexus Golf DM
• Agency: VML UK
• Client: Lexus


• Silver: The Melanoma Law
• Agency: Ogilvy UK
• Client: Skin Cancer UK


• Bronze: Turning loyalty into lifesaving impact!
• Agency: Different Kettle and Join the Dots
• Client: RSPCA

Out of Home

• Gold: A week in Blackpool
• Agency: Medialab and New Commercial Arts
• Client: Alzheimer's Society


• Silver: Don't Gift
• Agency: Uncommon Experience Studio
• Client: Not On The High Street


• Bronze: Big Little Welcomes
• Agency: Uncommon Experience Studio and Manning Gottlieb OMD
• Client: British Airways

Social Media

• Gold: Skyrocketing Hawkstone sales on social
• Agency: T&Pm
• Client: Hawkstone


• Silver: The Social Swap
• Agency: Edelman and LePub Milan
• Client: Heineken


• Bronze: The Real Cost of Beauty
• Agency: Ogilvy UK
• Client: Dove, Unilever

Unaddressed Print and Door Drops

• Gold: Dialling Up Full Fibre Success
• Agency: Go Inspire Group
• Client: EE


• Silver: Door drop delivers Majestic performance
• Entrant: Whistl Doordrop Media
• Client: Majestic


• Bronze: Sky Ireland Broadband - Porto
• Agency: Sky Creative
• Client: Sky Ireland

Campaigns

AI

• Gold: TAIloring loyalty for Ralph Lauren
• Agency: RAPP
• Client: Ralph Lauren


• Silver: Snickers Jose Mourinho Own Goals
• Entrant: HELO Productions
• Agency: T&Pm
• Client: Mars Wrigley


• Bronze: The Bubl Generator
• Agency: VCCP
• Client: Virgin Media O2

Brand Building

• Gold: Xero: Healthy Business
• Agency: House 337 and December19
• Client: Xero


• Silver: Colour has a new chapter
• Agency: Ogilvy UK
• Client: AkzoNobel UK


• Bronze: Philadelphia: The Power of Friendship
• Agency: Ogilvy UK
• Client: Philadelphia

Brand Experience

• Gold: Big Little Welcomes
• Agency: Uncommon Experience Studio and Manning Gottlieb OMD
• Client: British Airways


• Silver: EE - Capture the Store
• Agency: Digitas UK
• Client: EE


• Bronze: Unsilence the Crowd
• Entrant: Sela and Newcastle United
• Client: Sela and Newcastle United

Customer Acquisition

• Gold: Immigrants Wanted
• Agency: Uncommon Experience Studio
• Client: Marshmallow


• Silver: Feast App: Featuring Flavour Adventures
• Agency: OLIVER and Precis
• Client: The Guardian


• Bronze: EE - Capture the Store
• Agency: Digitas UK
• Client: EE

Customer Journey

• Gold: The Always-On Lifecycle Programme
• Agency: Armadillo
• Client: McDonald's


• Silver: Changing Behaviour with Data-Driven Precision
• Agency: VCCP
• Client: Canon


• Bronze: Re-imagined Lloyds Current Account Onboarding
• Agency: Ogilvy UK
• Client: Lloyds Banking Group

Customer Programme

• Gold: Costa Coffee - Treat Drop
• Agency: M&C Saatchi
• Client: Costa Coffee


• Silver: The Always-On Lifecycle Programme
• Agency: Armadillo
• Client: McDonald's


• Bronze: Growing a Passionate Creative Community
• Agency: VCCP
• Client: Canon

Inclusive Marketing

• Gold: Immigrants Wanted
• Agency: Uncommon Experience Studio
• Client: Marshmallow


• Silver: ALT ALTS
• Agency: MullenLowe
• Client: Royal National Institute of Blind People


• Bronze: The Social Swap
• Agency: Edelman and LePub Milan
• Client: Heineken

Innovation for Good

• Gold: Unsilence The Crowd
• Entrant: Sela and Newcastle United
• Client: Sela and Newcastle United


• Silver: Breaking the Silence
• Agency: Ogilvy UK
• Client: Mayor of London


• Bronze: From Data To Donation
• Agency: MG OMD and OmniGOV
• Client: NHS Blood & Transplant

Integrated

• Gold: Breaking the Silence
• Agency: Ogilvy UK
• Client: Mayor of London


• Silver: Colour has a new chapter
• Agency: Ogilvy UK
• Client: AkzoNobel UK


• Bronze: Don't Gift
• Agency: Uncommon Experience Studio
• Client: Not On The High Street

Launch

• Gold: RSPCA: R.E.S.P.E.C.T for Every Kind
• Agency: JAA Media and AMV BBDO
• Client: RSPCA


• Silver: From finger-waggin' to finger-lickin'
• Agency: RAPP
• Client: KFC


• Bronze: The Best Kept Secret
• Agency: TMW
• Client: Suzuki

Sustainability

• Gold:Love Food, Hate Waste
• Agency: The Ideas House
• Client: Marriott International


• Silver: Sustainable farming, sustainable planet
• Entrant: CABI
• Client: CABI


• Bronze: We Do Give a Crap
• Entrant: Herdify
• Agency: The Specialist Works
• Client: Who Gives A Crap

Thoughtful Marketing

• Gold: This is my space
• Agency: T&Pm and C4
• Client: Karo Healthcare


• Silver: The Real Cost of Beauty
• Agency: Ogilvy UK
• Client: Dove, Unilever


• Bronze: The Melanoma Law
• Agency: Ogilvy UK
• Client: Skin Cancer UK

Data and Tech

Data and Insight

• Gold: TAIloring loyalty for Ralph Lauren
• Agency: RAPP
• Client: Ralph Lauren


• Silver: Bonjour, Hallo, Ciao, Hola & Namaste
• Agency: Wavemaker UK, VCCP, Kinetic, DOOH.com and JCD Airport
• Client: Transport for London


• Bronze: Fast Food to Fast Data
• Agency: Mindshare UK
• Client: KFC

Data Storytelling

• Gold: Don't Gift
• Agency: Uncommon Experience Studio
• Client: Not On The High Street

Digital Product

• Silver: KFC loyalty - the long game
• Agency: RAPP
• Client: KFC UK


• Bronze: From catalogues to clicks
• Entrant: true
• Client: St Austell

Marketing Automation

• Gold: Guest-centric emails delight Travelodge guests
• Entrant: MoEngage
• Client: Travelodge


• Silver: From Data To Donation
• Agency: MG OMD and OmniGOV
• Client: NHS Blood & Transplant


• Bronze:The Always-On Lifecycle Programme
• Agency: Armadillo
• Client: McDonald's

Media Strategy

• Gold: Big Little Welcomes
• Agency: Uncommon Experience Studio and MG OMD
• Client: British Airways


• Silver: Breaking the Silence
• Agency: Ogilvy UK
• Client: Mayor of London


• Bronze: Moo Gives A Crap
• Entrant: Herdify
• Client: Who Gives A Crap

Craft

Copywriting

• Gold: ALT ALTS
• Agency: MullenLowe
• Client: Royal National Institute of Blind People


• Silver: You Already Vote, So Vote
• Agency: Ogilvy UK
• Client: My Life My Say


• Bronze: Masala Podcast
• Agency: RAPP
• Client: Masala Podcast

Creative Solution

• Gold: Breaking the Silence
• Agency: Ogilvy UK
• Client: Mayor of London


• Silver: You Already Vote, So Vote
• Agency: Ogilvy UK
• Client: My Life My Say


• Bronze: The Beko Inheritance
• Agency: VML UK & Germany
• Client: Beko

Design or Art Direction

• Gold: Coca-Cola Paris 2024 Campaign
• Agency: Ogilvy UK
• Client: The Coca-Cola Company


• Silver: You Already Vote, So Vote
• Agency: Ogilvy UK
• Client: My Life My Say


• Bronze: Colour has a new chapter
• Agency: Ogilvy UK
• Client: AkzoNobel UK

Film, Video or Moving Image

• Gold: The Melanoma Law
• Agency: Ogilvy UK
• Client: Skin Cancer UK


• Silver: The Love Inside
• Agency: GOOD Agency
• Client: MND Association


• Bronze: The Real Cost of Beauty
• Agency: Ogilvy UK
• Client: Dove, Unilever